Reporting to Head of RS Mall, you will be responsible for

• Overseeing the development and execution of integrated marketing campaigns to drive revenue and pipeline goals.
• Developing and executing high-impact, integrated B2B demand generation programs to achieve revenue and pipeline goals.
• Collaborating with cross-functional teams, such as product management, marketing, sales, and digital agencies, to create and implement marketing campaigns.
• Crafting a product storytelling vision and voice, ensuring that all marketing content aligns with the company's brand ideals.
• Leading product marketing content development and outlining deployment timelines.
• Educating other departments on current product messaging and managing team product marketing campaigns.
• Analyzing full-funnel campaign and tactic performance on an ongoing basis to continuously optimize results.

The ideal candidate should possess the following background

• At least 5 years of experience in product management, campaign management, or marketing management.
• Experience in e-commerce platforms is an advantage
• Strong communication skills.
• Significant product marketing and development experience.
• Deep understanding of market trends and product lifecycles.
• Firm grasp of ways to develop strategic product marketing campaigns.