About the Role

We are seeking a talented Trade Marketing Executive or Senior Trade Marketing Executive to join our dynamic team at Saha Pathanapibul Public Company Ltd. In this strategic role, you will play a crucial part in driving the success of our FMCG (Fast-Moving Consumer Goods) brands through impactful trade marketing initiatives.

What You'll Be Doing

• Develop and implement innovative trade marketing strategies to increase brand visibility and boost sales performance across various retail channels.

• Collaborate closely with the sales team to execute impactful in-store promotions, merchandising, and other trade marketing activities.

• Analyze sales data and market trends to identify new opportunities and optimize initiatives.

• Conduct market visits to gather insights from stores to support planning for market expansion and promotions.

• Build and manage relationships with key trade partners, including distributors and retailers, to ensure effective product placement.

• Plan and present product listings and premium product arrangements for both Modern Trade and Traditional Trade channels.

• Develop and coordinate promotional campaigns with department stores and retail partners.

• Contribute to the creation and maintenance of trade marketing tools, templates, and resources.

• Coordinate with internal teams, partners, and factories.

• Prepare monthly sales analysis reports and quarterly performance updates for partners and management.

• Provide mentorship and support to junior members of the Trade Marketing team when needed.

What We're Looking For

• Bachelor’s or Master’s degree in Business Administration or Marketing.

• 3+ years of relevant experience in Trade Marketing, preferably within the FMCG industry.

• Proven track record in executing successful trade marketing campaigns in both Traditional and Modern Trade.

• Strong analytical and problem-solving skills, with the ability to interpret data and market trends.

• Proficient in Microsoft Excel (VLOOKUP, Pivot Table) and familiar with CRM systems and data visualization tools.

• Excellent communication, presentation, and negotiation skills.

• Good command of English (listening, speaking, reading, and writing).

• In-depth understanding of the Thai retail landscape and distribution channels.

• Able to travel upcountry as required.

• Adaptable and resourceful with a collaborative mindset and the ability to work independently.

What We Offer

At Saha Pathanapibul, we are committed to fostering a rewarding and fulfilling work environment. We offer:

• Competitive remuneration
• Career development opportunities
• A dynamic, supportive, and empowering workplace
• A culture that encourages innovation and growth
• Comprehensive benefits to support your wellbeing

About Us

Saha Pathanapibul Public Company Ltd. is one of Thailand’s leading FMCG companies, offering a diverse portfolio of trusted and well-known brands. Our mission is to enrich lives through high-quality products and innovative solutions. With a strong focus on sustainability and customer satisfaction, we are committed to long-term growth and delivering value to our stakeholders.