Job Purpose: This role is the strategic engine behind the company's domestic marketing excellence and the catalyst for regional innovation.

The Head of Marketing (Domestic Business & Regional Innovation) leads a dynamic portfolio across multiple categories: combining deep consumer understanding, brand storytelling, and commercial acumen to deliver sustained growth.

Beyond brand management, this leader builds a culture of performance and creativity, developing a high-impact marketing team that balances strategy with flawless execution. The role also pioneers innovation initiatives across the region, transforming consumer insights into scalable business opportunities and future growth pipelines.

Roles & Responsibilities:

• Strategic Leadership & Category Growth

• Define and implement brand and category growth strategies aligned with business objectives.

• Lead annual brand planning, portfolio prioritization, and resource allocation to maximize return on investment.

• Ensure clear brand positioning, differentiation, and alignment across all consumer touchpoints.

• Leverage consumer insights and market trends to drive both short-term business results and long-term brand equity.

• Brand Equity & P&L Management

• Manage full P&L responsibility for domestic categories, ensuring profitability and sustainable growth.

• Drive pricing, promotion, and product mix strategies in collaboration with Sales and Finance teams.

• Track and analyze key performance and brand health metrics to ensure continuous improvement.

• Innovation & Portfolio Development

• Lead the innovation pipeline from concept to commercialization, ensuring consumer relevance and business viability.

• Partner with R&D, Supply Chain, and external partners to deliver innovation on time and within budget.

• Scale successful innovations across markets and cultivate a test-and-learn culture to accelerate growth.

• Cross-Functional Collaboration & Commercial Execution

• Serve as the marketing lead interfacing with Sales, R&D, Finance, Supply Chain, and Regulatory Affairs.

• Oversee integrated launch readiness and ensure excellence in market execution.

• Align A&P investments, media, and digital activities with commercial priorities and channel strategies.

• Utilize data and insights to inform decision-making and optimize campaign effectiveness.

• People Leadership & Team Development

• Build, lead, and develop a high-performing marketing team with a focus on accountability, agility, and creativity.

• Set clear objectives, KPIs, and development plans to enhance team capability and engagement.

• Foster a culture of innovation, collaboration, and continuous improvement.

• Champion internal capability-building programs to strengthen strategic and creative marketing excellence.

• Regional Collaboration & Innovation Advocacy

• Represent the domestic business in regional innovation forums and cross-market initiatives.

• Identify and pilot locally relevant innovations with potential for regional expansion.

• Ensure brand consistency while adapting strategies to meet local consumer needs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum 10 years of progressive FMCG marketing experience with a proven track record in brand building, innovation, and business growth.

• Strong expertise in P&L management, brand portfolio development, and category expansion.

• Demonstrated ability to translate consumer and market insights into impactful marketing, innovation, and communication strategies.

• Proven success in leading cross-functional teams and driving results in fast-paced, highly competitive market environments.

• Outstanding leadership, coaching, and talent development capabilities with the ability to build high-performing teams and foster a culture of excellence.

• Strategic thinker with strong commercial acumen, analytical skills, and a results-oriented mindset.