Responsibilities

• Develop, curate, and publish content across all key social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok), ensuring alignment with brand voice, identity, and messaging guidelines.
• Craft engaging captions and headlines that resonate with each platform’s audience, incorporating storytelling and a strong humanized tone to build meaningful connections.
• Monitor and manage community interactions by responding promptly and professionally to comments, messages, and mentions, fostering positive engagement and addressing inquiries or feedback effectively.
• Collaborate with the marketing and branding teams to plan and execute social media strategies aligned with business goals—leveraging insights from audience behavior, content performance, and emerging trends.
• Plan, schedule, and optimize content using social media management tools; track performance metrics (reach, engagement, CTR, conversions) and continuously refine strategies based on data-driven insights.
• Stay updated on social media trends, platform algorithm changes, industrial news, and cultural moments, using these insights to propose timely, innovative content ideas and campaign directions.
• Proactively identify real-time opportunities for relevant trend-jacking and brand engagement across platforms.
• Maintain a human-centric approach to content and communication, ensuring every post delivers authenticity, relatability, and emotional connection.
• Support weekend and event-based activations, demonstrating flexibility and enthusiasm to work during weekends or outside standard hours when content or campaign needs arise (e.g., live events, urgent updates, trend moments).
• Conduct competitive research to understand industry landscape and differentiate the brand through innovative content formats and tone.
• Assist in preparing social media reports, summarizing insights, wins, opportunities, and recommendations for future improvements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• Minimum of 1-2 years of hands-on experience managing and growing content across major social media platforms (e.g., Instagram, TikTok, X, LinkedIn).
• Proven ability to create engaging, humanized content (captions, headlines, stories) that drives meaningful audience engagement.
• Must demonstrate flexibility and enthusiasm to support content and events outside of standard business hours (including occasional weekends).
• Excellent collaboration skills, with experience working cross-functionally with marketing and branding teams.