Job Summary

Lead the commercial growth and monetization strategy for the Mobile Postpaid B2C customer base, with accountability for revenue growth, ARPU improvement, customer value expansion, and overall upsell performance across assigned Postpaid portfolios. Own the development and execution of customer value management, monetization, and commercial growth strategies by leveraging customer insights, market intelligence, channel performance, and data analytics to drive sustainable business growth and profitability. Accountable for identifying growth opportunities, shaping commercial propositions, optimizing portfolio performance, and maximizing return on investment across customer engagement initiatives. Operating under the Head of Base Management, the role exercises independent judgment in prioritizing strategic initiatives, managing commercial risks, influencing cross-functional stakeholders, and driving decision-making to achieve business objectives. The role also provides leadership and direction to the assigned team by setting priorities, ensuring execution excellence, developing team capability, and fostering a high-performance culture that supports sustained commercial outcomes.

Job Responsibilities* 1. Revenue Growth Strategy & Customer Value Maximization Own Postpaid revenue growth strategy, driving ARPU expansion, customer lifetime value, and profitability. Lead commercial growth initiatives through customer insights, analytics, and AI-driven base management. Define and drive device, roaming, and ecosystem monetization strategies to maximize customer value and revenue. 2. Commercial Growth Strategy & Campaign Governance Lead customer value management and monetization strategies through personalized and AI-driven customer engagement. Establish campaign governance, contact strategies, and performance optimization frameworks. Oversee end-to-end campaign execution across Digital, SMS, Push Notification, In-App, Tele-sales, Retail, and emerging channels. Drive commercial innovation through experimentation, predictive analytics, and continuous optimization. 3. Strategic Business Ownership & Cross-functional Leadership Serve as the strategic owner of the Postpaid customer base, driving customer value growth, retention, and monetization. Lead cross-functional governance and stakeholder alignment to resolve commercial and customer experience issues. Own Postpaid portfolio lifecycle management, including price plan optimization, migration, and transformation initiatives. Drive large-scale business transformation in partnership with Technology, Finance, Legal, Regulatory, and Operations teams. 4. Team Leadership & Organizational Capability Lead, coach, and develop a high-performing team to deliver business outcomes. Build capabilities in customer value management, commercial analytics, AI-driven marketing, and stakeholder management. Drive a culture of accountability, innovation, and continuous improvement. 5. Performance Governance & Strategic Decision Support Establish performance governance and monitor commercial KPIs, growth opportunities, and business risks. Develop executive insights and strategic recommendations to improve ARPU, retention, profitability, and campaign ROI. Represent the function in executive reviews and support strategic decision-making through data-driven recommendations.

Qualifications