Job Description

• Lead the development of annual category, channel plan covering assortment, merchandising, pricing, promotion and trade spend framework to achieve business objectives and align across all channels (offline & online) for the assigned category.

• Develop deep understanding of current market situation and trend to identify business opportunity in term of channel and leverage insights to turn them into actionable plan
• Develop a channel activity plans based on given trade spend, media (EC) and ensure effective implementation. Control actuals spend versus planned expenditure.
• Develop and ensure all POSM, sales support materials and giveaways channel/customer activities and communication comply to latest marketing plan/ brand guidelines supplied by marketing
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs. Be a partner with marketing to jointly agree on the marketing plan - Initiate pack price solution to drive business performance. (Utilize POS data, Monthly report)
• Ensure successful execution and implementation of category activation across channel and responsible for evaluation the effectiveness of promotions including NPD tracking as well as lead monthly meeting with sales team
• Ensure up-to-date category, channel & customer analysis and work closely with the Marketing team to conduct monthly meetings shared to team

• Leading, motivating, and guiding a team to achieve its goals while fostering a positive and productive work environment.