• media strategy
• eCommerce campaign
• improve media conversion/ROAS

Job Description :

• Work with team to prepare media strategy and tactics for campaigns. Our key objective is to meet GMV goal.
• Work with agency to plan a media tactics/bidding for each eCommerce campaign platform including: Lazada, Shopee, Platform
• Report media performance and tracking conversion results by campaign
• Monitoring campaign performance in real-time to improve media conversion/ROAS

Qualification :

• Good knowledge of Facebook Ads Conversion-Objective Metrics and Google Ads. Understanding of awareness level metrics also required.
• Knowledge of media bidding in order to understand and keep up with media agency.
• Being able to buy 'Keyword and Product Visibility' with CPC/CPA bidding within eCommerce platform (Lazada Discovery, Shopee My Ads etc.).
• Fairly knowledge of Google Analytics
• Knowledge of Line LAB, Twitter Ads and TikTok Ads would be preferable.
• Past experience in eCommerce Seller center would be preferable.