ประกาศงานนี้หมดอายุแล้ว
User Experience Analyst, Thailand
ที่Trip.com GroupIntroduction
In this Role, you’ll get to
Competitor Analysis
- Conduct comprehensive research on competitors in online travel booking, hotel and airline industry including their products, pricing, membership program and especially practice of customer services in Thailand market.
- Monitor and analyze industry trends, emerging technologies, and market shifts to identify potential opportunities and threats via different tools and methods.
- Maintain up-to-date database of competitor activities and profiles and benchmarking reports to support strategic decision-making.
- Collaborate with product development, marketing, and sales teams to integrate competitive insights into business strategies.
- Conduct qualitative and quantitative research to understand consumer behavior, preferences, user journey to identify key touchpoints and pain points
- Utilize various research methods, including user interviews, surveys, usability testing, and analytics, to gather insights into user behavior and preferences
- Develop user personas and journey maps to visualize and communicate user experiences and interactions.
- Analyze data to identify trends and patterns in user behavior, and provide actionable recommendations for enhancing the user experience.
- Collaborate with cross-functional teams, including marketing, product development, and customer service, to integrate consumer insights into business strategies.
- Prepare and present comprehensive reports and presentations to stakeholders, highlighting key findings and recommendations.
- Collaborate with internal teams to ensure the implement the recommendations from the research results.
- Develop and maintain a consumer insights database to track changes in consumer behavior over time.
- Support both international and local Thailand research project
- Support internal communication on business performance and strategy for senior management.
- Perform other duties as required.
What you'll Need to Succeed
- Bachelor’s degree in Business, Marketing, Economics, Psychology, Statistics, or a related field. A Master’s degree is a plus.
- 5+ years of relevant work experience in market research, user experience research, or competitive analysis, preferably within the travel or e-commerce industry.
- Strong analytical skills with proficiency in data analysis tools and software such as Excel and SPSS.
- Attention to detail. Passionate about experience research and have a strong sense for identifying pain points and generating solutions for improvement.
- Excellent communication and presentation skills.
- Ability to synthesize complex data into clear and actionable insights.
- Excellent moderation skills.
- Ability to work independently and collaboratively as part of a team in a fast-paced environment.
- Strong initiative and result-oriented. Able to work independently with limited resources and to initiate clear courses of action. Project management experience is preferred.
- Proficiency in Thai and English.
Why Trip.com Group
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
ประสบการณ์ที่จำเป็น
- 5 ปี
เงินเดือน
- สามารถต่อรองได้
สายงาน
- นักวิเคราะห์
ประเภทงาน
- งานประจำ
เกี่ยวกับบริษัท
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pu ... อ่านต่อ