Campaign Marketing Manager-Car Rental
ที่Trip.com Group
About the Role
As the Marketing Manager for Thailand , you will be at the forefront of driving impactful and localized marketing campaigns within the car rental category. Your focus will be on developing initiatives that deliver value to our Thai customers and empower our car rental partners to succeed. This role requires a creative, data-driven, and collaborative marketer who understands the local landscape and can execute with excellence.
What You’ll Do
- Lead campaign strategy and execution for car rental promotions that deliver value to both customers and partners.
- Design and manage onsite campaigns — from campaign page setup to banner placements and app push notifications — ensuring engaging and localized user experiences.
- Collaborate with cross-functional teams, including regional stakeholders, to align messaging, creative assets, and launch plans.
- Work closely with local car rental partners to identify growth opportunities and integrate them into campaign initiatives.
- Leverage owned marketing channels (onsite banners, in-app messages, email, etc.) to maximize visibility and performance.
- Analyze campaign performance through key metrics such as CTR, open rates, and page views to drive continuous improvement.
- Partner with App Marketing, social media, and Brand teams to amplify campaign reach and impact across all touchpoints and take on any other duties as assigned by the manager.
What We’re Looking For
- A local Thai candidate with strong market understanding and cultural relevance.
- 5 years of experience in internet platforms (OTA, e-commerce, digital marketplaces) is required. Experience in fast-paced online platform environments is highly preferred.
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- Strong track record of running successful marketing campaigns with clear business impact.
- The ideal Marketing Manager should be proactive, and results driven. We are looking for someone who is comfortable reaching out to stakeholders, taking initiative, and leading cross-functional collaboration independently, with strong communication skills.
- Highly analytical and data-driven — able to turn insights into actionable strategies. Proficiency in English and Thai (both written and verbal) is required.
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
ทักษะที่จำเป็น
- Social media
- English (Excellent)
ประสบการณ์ที่จำเป็น
- 5 ปี
เงินเดือน
- สามารถต่อรองได้
สายงาน
- การตลาด / โฆษณา
- กลยุทธ์ / วางแผน
ประเภทงาน
- งานประจำ
เกี่ยวกับบริษัท
ก่อตั้งขึ้นในปี 2542 และจดทะเบียนในตลาดหลักทรัพย์ NASDAQ ในปี 2546 รวมถึง HKEX ในปี 2564 Trip.com Groupเป็นผู้ให้บริการท่องเที่ยวชั้นนำระดับโลก ภายใต้แบรนด์ Trip.com, Ctrip, Skyscanner และ Qunar โดยแต่ละแพลตฟอร์มได้บูรณาการทรัพยากรด้านการท่องเที่ยว ...
ร่วมงานกับเรา: We offer a dynamic environment where your passion for travel can thrive. We provide opportunities for learning and career progression. Our family-friendly policies, such as childcare subsidies and hybrid work arrangements, support work-life balance. We value diversity and inclusion, offering equa ...
