• Source, recruit, and manage creators in the family/parenting category across platforms
• Build strong relationships with creators and brand to support long-term collaboration
• Match creators with suitable product categories and campaigns based on performance, audience, and content style
• Grow creator's community and identify creator community's brand persona.
• Actively work and collaborate together with the cross-functional stakeholders to achieve greater impact on the platform.
• Plan strategically and analyze deeper partnership models beneficial for creators and platform
• Maintain and cultivate the growth of TikTok creator towards performance goals, continues improvement of content for both live streaming and short video, maximizing the business as well as monetization growth.
• Campaign Execution & Market Insight::
• Collaborate with cross functional team teams (marketing, category, and performance) to brief creators and execute high-impact campaigns.
• Monitor and analyze creator performance metrics (CTR, GMV, ROAS, engagement,Join rate) to optimize campaigns
• Role out Genre campaign from end to end.

Including timeline management and task allocation.

• Ensure content aligns with campaign objectives, brand tone, and platform best practices
• Guide creators on storytelling, formats, hooks, and trends specific to family and parenting audiences
• Stay updated on parenting trends, family consumer behaviors, seasonal campaigns (Mother’s Day, Back-to-School, etc.)
• Provide insights and recommendations to improve creator strategies and product-market fit.

Minimum Qualifications:

• Minimum Bachelor's Degree or above
• English proficiency and Thai language proficiency
• Above 5 years of KOL/Top Creator/Celeb Management experience, which scope includes but not only limited to Social Media, Talent Management, and MCN.

Preferred Qualifications:

• Understand KOL and the media landscape in Thailand, exceptionally skilled at cultivating mature as well as up and rising creators KOLs, with proven successful case(s).
• Outstanding communication skills, presentation and problem-solving, enjoy communication with users and deliver daily support with strong user-driven mindset.
• Strong planning skills for online & offline campaigns, creative and good at brain-storming.
• Be enthusiastic, responsible, result-driven and efficient, can work under pressure.
• E-commerce background is a plus.