• Plan, setup, optimize, and report performance & branding campaigns.
• Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
• Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.
• Provide consultation, strategy, and media plans for advertisers based on their business objectives.
• Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
• Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
• Monitor and analyze ad campaigns and proactively take initiative to improve results.
• Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.
• Innovate on the potential solutions with TikTok Ads.

Test, iterate them and build frameworks & best practices around marketing objectives and verticals.

• Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
• Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.

Minimum Qualifications:

• 5+ years of experience working directly with marketing, media and/or agencies and demonstrated execution skills required
• Experience planning, executing, and optimizing performance marketing campaigns
• Experience with web and app tracking, attribution, and media measurement; experience using some of the major tools like GA and AppsFlyer
• Strong analytical skills and experience developing actionable insights and storytelling through data visualization
• Exceptional verbal and written communication skills, story-teller
• Fluent in English

Preferred Qualifications:

• Excellent listening skills and proactive about collaboration
• Adaptability and strong problem-solving skills using the proper escalation process
• Ability to analyze data and identify insight
• Organized and detailed oriented.

Self-starter and motivated to learn

• Experience across Tiktok’s advertising solutions
• Experience in sales and cultivating client relationships
• Experience in collaborating and influencing across a diverse set of cross-functional teams including senior management
• Experience working in the Auto, Finance, Retail, or Telco industry would be a plus.