• Own and grow strategic relationships with key clients, acting as a trusted advisor on business growth and media strategy.
• Plan, launch, optimize, and report on campaigns across branding and performance objectives, ensuring strong delivery and measurable business outcomes.
• Understand client business models, customer journeys, and commercial priorities to provide relevant, consultative solutions for both online and offline conversion goals.
• Analyze campaign performance, attribution, and measurement data to generate actionable insights and optimization recommendations tied to client KPIs.
• Lead regular business reviews, campaign reviews, and quarterly planning sessions to strengthen client trust, identify opportunities, and influence investment strategy.
• Partner closely with Sales to support pre-sale strategy, account planning, client pitches, and growth opportunities across key verticals.
• Identify upsell opportunities by connecting client business needs with TikTok solutions that can unlock incremental growth.
• Work cross-functionally with Product, Measurement, Ad Ops, and Engineering teams to troubleshoot issues, improve campaign execution, and advocate for client needs.
• Stay ahead of product developments and proactively educate clients on new and existing TikTok ad products, best practices, and relevant market opportunities.
• Build category-specific playbooks, solution frameworks, and best practices for Beauty Clinic, Retail, and Emerging verticals.

Minimum Qualifications

• 5+ years of experience in client solutions, digital marketing, media planning, account management, or ad strategy on the agency, platform, or brand side.
• Proven experience managing or advising advertisers on branding and performance campaigns.
• Strong understanding of Beauty, Aesthetics/Clinic, Retail, or App business models, including customer acquisition and conversion strategy.
• Experience translating business objectives into media strategy and actionable campaign plans.
• Strong data analytical skills with the ability to identify insights, solve problems, and make data-driven recommendations.
• Excellent client-facing communication and stakeholder management skills.

Preferred Qualifications

• Hands-on experience with or strong knowledge of Lead Generation, App campaigns, Messaging Ads, and Branding solutions.
• Provide strategic guidance on tracking, attribution, funnel design, CRM connection, and measurement frameworks to improve campaign effectiveness.
• Experience using tools such as GA, MMPs, CRM signals, or other analytics platforms
• Familiarity with lead quality optimization, offline conversion, appointment/booking funnels, app install and post-install optimization, and messaging-based conversion journeys.
• Exceptional verbal and written communication skills, story-teller
• Excellent listening skills and proactive about collaboration
• Adaptability and strong problem-solving skills using the proper escalation process
• Ability to analyze data and identify insight
• Organized and detailed oriented.

Self-starter and motivated to learn