• Tracking business progress and leaning in when coming up with solutions to support attainment
• Supporting teams by sharing insights on brand building, media solutions, market sectors and/or verticals to help strengthen consultative selling skills and troubleshooting
• Contributing to more self-sufficiency within the CST team by optimising operational efficiencies, supporting task prioritisation and adoption of automation
• Being willing to dive in and support with campaign management and optimization where required
• Leading by example through collaboration and knowledge sharing while contributing to an open and supportive culture

Client Success

• Supporting the performance of the hybrid pod business – contributing to the day-to-day maintenance of the book of business
• Identifying opportunities within the vertical for advertisers within the book of business that align with their business and marketing goals, while helping minimize churn and other slowdowns
• Supporting the development of strategic plans to onboard and educate advertisers through scaled initiatives and programs and ultimately grow the existing business partnership
• Aligning with Brand Partnerships teams on account plans and supporting execution throughout the year while collaborating with cross-functional teams to pitch and close opportunities
• Contributing insights on business priorities based on market landscape, advertiser mix, vertical, product adoption and revenue data alongside the Industry & Client Solutions Lead
• Contributing to best practices in the form of playbooks, case studies, workshop content, frameworks etc.
• Proactively participating in product update discussions, educating brands and agencies on TikTok’s new and existing products, and advising on best practices to drive optimal performance and impactful campaigns

Stakeholder Management

• Engaging and building relationships with advertisers and key stakeholders
• Establishing collaborative partnerships internally with cross-functional teams
• In collaboration with the sales team, supporting regular business reviews and taking a consultative, long-term approach to build productive relationships with advertisers
• Maintaining visibility on priorities during advertiser business reviews and audits, working with Client Solutions Managers to develop appropriate narratives and solutions
• Supporting detailed and transparent business updates to leadership in a timely cadence

Minimum Qualifications:

• Over 5+ years of experience in account management/client services roles in digital marketing, product, consulting, communications, or internet technology
• High degree of autonomy and self-direction.

Proven track record of contributing to the growth of a profitable book of business

• Strategic thinker with experience identifying initiatives that drive business performance and operational efficiencies
• Ability to gather, analyze and present data to identify insights around the state of the business and support actionable next steps to improve performance
• Solid knowledge & experience in tracking, attribution, and measurement logic; experience using tools such as GA, MMPs, pixel implementation, Brand Lift Studies, and basic troubleshooting knowledge
• Hands-on experience with planning, optimising and reporting on full funnel (brand to performance) campaigns

Preferred Qualifications:

• Solid understanding of the media landscape, brand building and marketing for global & local brands.

Deep knowledge in Automotive, Finance & Fintech, and the App industry preferred, with strong industry connections a plus

• Creative/Brand Strategy experience is a plus
• Performance marketing experience is a plus
• Proactive, positive and exemplifies a growth mindset
• Highly organized, confident and self-motivated individual who is comfortable collaborating with team members and communicating with stakeholders
• Strong analytical mindset with hands-on experience in dashboards, data infrastructure, data visualization, and turning data into actionable insights and recommendations
• Excellent communicator and presenter, with strong interpersonal skills and the ability to simplify complex data for diverse audiences
• Flexible team player who navigates a fast-paced and often ambiguous environment well
• Able to travel where required
• Experience managing performance advertisers with a deep understanding of their challenges is a plus