Advertising & Sales
Agency Partner Lead - Independent Agency - Thailand
Location
:
Bangkok
Employment Type
:
Regular
Job Code
:
A245189

Responsibilities

About the Team
The Southeast Asia (SEA) Business team within Global Business Solutions partners with leading agencies and market players to accelerate user growth and marketing success. We achieve this by delivering tailored strategies, advanced measurement solutions, ad tech integrations, and innovative platform offerings.
As Thailand Agency Partner Lead – Independent Agency, you will drive the growth of our independent agency and cross-border agency business. You will lead acquisition and scaling initiatives, serve as a trusted advisor to agency and brand partners, and align local execution with global strategy to unlock measurable business outcomes.
Responsibilities

• Define and execute strategies to expand TikTok's share of revenue and partnership opportunities with independent agencies in Thailand and cross-border markets.
• Build and strengthen C-level relationships within agency networks, positioning TikTok as a priority partner.
• Develop and manage agency account plans in partnership with agency teams to drive investment and deliver business KPIs.
• Lead cross-functional collaboration with product, operations, and strategy teams to deliver scalable and innovative solutions.
• Design annual and quarterly business plans, synthesizing market insights, agency analysis, and industry trends to guide growth strategy.
• Influence agency executives and day-to-day stakeholders to drive alignment and deliver on partnership goals.
• Champion performance, branding, commerce, and retargeting solutions to help agencies leverage TikTok's ad tech ecosystem and creative capabilities.
• Provide accurate forecasting, business analysis, and reporting to support planning and performance tracking.
• Craft compelling sales narratives and case studies that highlight TikTok's value proposition and market leadership.
• Execute both scaled engagement programs and targeted initiatives to deepen agency partnerships.
• Consistently achieve and exceed sales and growth targets for self and team.
• Anticipate market trends, identify new opportunities, and build business cases to influence product roadmaps and commercial strategies.

Qualifications
Minimum Qualifications

• Fluency in English and Thai (written and spoken).
• 5+ years of experience in ad tech sales, digital media, or strategy roles, with strong exposure to agency partnerships.
• Proven success managing independent agencies and advertisers with complex scaling challenges.
• Strong knowledge of digital media platforms, ad tech ecosystems, and measurement methodologies for branding and performance campaigns with a track record of consistently meeting or exceeding sales and revenue targets.
• Experience leading cross-functional initiatives and people management in fast-paced environments.
• Exceptional presentation, communication, and stakeholder management skills.
• Analytical mindset with the ability to translate insights into business impact.

Preferred Qualifications

• Established relationships with agency and brand leadership in Thailand and across SEA.
• Strong expertise in driving both brand and performance outcomes through integrated media and creative solutions.
• Proficiency in Mandarin is a big plus, to manage Chinese based clients/partner
• Experience in e-commerce and commerce-driven media strategies.
• Proficiency in SQL, Power BI, Tableau, or other data visualization/analysis tools.
• Skilled storyteller with the ability to inspire partners and communicate complex solutions simply.
• Self-starter with a growth mindset, resilience, and a strong ambition to build within TikTok and ByteDance.

Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.