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Trade Marketing Manager

Thai Wah Public Company Limited

Duties & Responsibilities

• Lead Trade Marketing strategy development to attain defined business objectives throughout product categories

• Contribute to the organization's goal, objectives, market shared, and sales performance

• Establish and plan annual channel strategy and trade marketing strategy to build category growth in each sales channel (TT, MT, Cash Van) at channel & key customers level

• Head responsibility to manage and monitor Trade Marketing investment as well as initiate execution

• Plan & initiate monthly/ quarterly trade promotion, align with sales team to ensure smooth implementation and evaluate campaign and share result to the team

• Develop, implement, and evaluate activation campaign at store level to build category growth for key channels/customers

• Establish trade relationships with key wholesalers and modern trade retailers to have their collaboration and support on sales/marketing campaigns by regularly visit the market

• Analysis shopper data, internal sales data in order to seek for an opportunity to grow the category

• Enhance store visibility regarding brand visibility, merchandising, and marketing communication deployment for a normal shelf, special display, or special campaign at the store level

• Manage & control sales A&P budget to be used measurable and meet sales target

Qualification

• Bachelor's Degree in Marketing, Business Administration, or related field.

• 5 years of minimum experience in Trade Marketing and Food Business ideally within a related category

• Ability to develop trade marketing strategies

• Effectively communicate to executive management

• Possess good project management skills: cross-functional, team-oriented, and collaborate with others, and drive for results

• Strong planning and analytical skills; knowledge/ interpretation of financials (P&Ls)

• Good understanding of the full marketing mix

• Good communication and interpersonal skills

• Work experience with FMCG and/or Food Business