RESPONSIBILITIES AND DUTIES:

• NPI Leadership and Governance

• Lead and develop the NPI Engineering team, including managers, assistant managers, and engineers.

• Establish standardized NPI processes, stage-gate reviews, engineering deliverables, governance controls, and performance metrics.

• Ensure clear ownership and accountability throughout the complete NPI lifecycle.

• Drive consistent execution across new customers, new products, product variants, upgrades, and major engineering changes.

• Support implementation of the One NPI Team operating model and effective resource utilization across projects.

• Provide regular project portfolio updates, risk assessments, and escalation reports to senior management.

• New Product Industrialization

• Lead engineering activities from project award through prototype, validation, qualification, ramp-up, and mass-production transfer.

• Ensure completion of DFM, DFA and DFT reviews; PCB penalization and manufacturing feasibility; process-flow and production-line design; and equipment, tooling, fixture and test readiness.

• Ensure work instructions, manufacturing documentation, process validation, qualification, and capacity assessments are completed before production release.

• Ensure customer specifications and technical requirements are correctly translated into manufacturing processes and controls.

• Approve engineering readiness before prototype, pilot, qualification, and mass-production builds.

• Ensure structured handover of products, processes, documentation, and open issues to Sustaining Engineering and Operations.

• Project Execution and Cross-Functional Coordination

• Work closely with Business Unit/Program Management, Product Design, Process Engineering, Quality, Test Engineering, Supply Chain, Production, and Sustaining Engineering.

• Support development and review of project schedules, resource plans, engineering deliverables, and technical milestones.

• Lead NPI technical reviews, readiness meetings, daily war rooms, and issue-escalation activities.

• Coordinate engineering activities across multiple concurrent and technically complex NPI programs.

• Ensure dependencies, technical risks, and resource constraints are identified and addressed early.

• Support customer technical discussions, design reviews, audits, and project-status meetings as required.

• Technical Risk and Problem-Solving

• Identify product, process, equipment, material, test, and manufacturing risks during the early NPI stages.

• Drive structured problem-solving using 8D, DMAIC, DOE, root-cause analysis, and statistical methods.

• Ensure PFMEA, Control Plans, process validations, MSA, GR&R, capability studies, and qualification evidence are completed as applicable.

• Lead resolution of critical technical issues affecting quality, cost, delivery, manufacturability, and production readiness.

• Ensuring lessons learned and corrective actions are incorporated into future projects and engineering standards.

• Operational and Business Performance

• Drive achievement of NPI targets for project schedule adherence, engineering deliverable completion, build readiness, first-pass yield, qualification, customer approval, on-time transfer, and cost performance.

• Monitor NPI workload, engineering capacity, competencies, and resource allocation.

• Support quotation, technical feasibility, capital investment, equipment planning, and engineering cost estimation.

• Control NPI engineering expenses and capital requirements within approved budgets.

• Implement improvements that reduce NPI cycle time, cost, technical risk, and production instability.

• People and Capability Development

• Recruit, coach, develop, and retain capable NPI engineering personnel.

• Define competency requirements and individual development plans for the team.

• Build technical and leadership succession plans for critical positions.

• Promote cross-functional teamwork, customer focus, ownership, and disciplined execution.

• Develop team capabilities in digital engineering, automation, simulation, data analytics, and AI-assisted engineering.

• Conduct performance reviews and provide regular coaching and development feedback.

QUALIFICATIONS:

Education

• Bachelor's degree or higher in Electrical, Electronics, Mechanical, Mechatronics, Industrial, Manufacturing Engineering, or related discipline.

• Master's degree in engineering, Technology Management, or Business Administration is an advantage.

Professional Experience

• Minimum 12-20+ years of experience in NPI, manufacturing engineering, process engineering, product engineering, or industrialization, including at least 5 years in an engineering management or senior leadership role.

• Strong experience within EMS, electronics manufacturing, PCBA, box-build, or a related high-technology manufacturing industry.

• Proven experience leading multiple complex NPI projects from product introduction through mass-production transfer.

• Demonstrated experience managing multidisciplinary engineering teams and cross-functional stakeholders.

• Experience working directly with international customers and global teams is preferred.

Technical Knowledge and Skills

• Strong knowledge of the complete NPI and product industrialization lifecycle.

• Sound understanding of SMT, PCBA assembly, box-build, manufacturing processes, tooling, fixtures, automation, and test systems.

• Knowledge of DFM, DFA, DFT, PFMEA, Control Plans, APQP, PPAP, MSA, GR&R, SPC, DOE, and process capability.

• Familiarity with IPC-A-610, J-STD-001, IPC-7351, and relevant customer requirements.

• Strong understanding of ECO/ECN change management and the ability to interpret technical drawings, BOMs, Gerber/ODB++ data, product specifications, and customer requirements.

• Working knowledge of ERP, PLM, MES, project-management systems, and engineering dashboards. Lean Six Sigma, PMP, ASQ, or IPC certification is an advantage.

Leadership and Behavioural Competencies

• Strong organizational leadership, people management, project governance, prioritization, and resource-management capability.

• Excellent analytical thinking and structured problem-solving ability.

• Able to make sound decisions under schedule pressure and technical uncertainty.

• Strong customer communication, presentation, influencing, and negotiation skills.

• Able to manage organizational change and align teams with different priorities.

• Results-driven, accountable, and capable of managing several projects simultaneously.

• Strong written and spoken English; Thai-language is must.