Drive Growth. Create Impact. Shape Customer Experiences.

At Super Turtle, we are dedicated to anticipating customer needs, delivering experiences that make everyday journeys more convenient and enjoyable. We cultivate a collaborative, agile, and solution-oriented culture where people are empowered to think creatively and drive business growth.

As a Trade Plan Manager, you are going to Lead and execute the overall monthly marketing trade plan for all channels and implement sales strategies and promotion activities, including coordination with the internal & external partner functions.

Your Key Contributions

• Trade Plan & Sales Strategy

• Lead the development of annual, and monthly trade plans to deliver sales, GP, customer, and commercial targets.

• Translate overall business objectives into clear trade priorities, promotional strategies, and sales

• Identify key sales growth opportunities by category, product, store format, customer segment, trading period, and business occasion.

• Develop the optimal promotional mix and investment strategy to maximize incremental sales while balancing margin and commercial returns.

• Proactively challenge and optimize the trade plan based on business performance, market conditions, and emerging opportunities.

• Promotion Planning, Forecasting & Optimization

• Lead the development of promotional strategies and mechanics, including offer structure, pricing, discount depth, promotional period, product selection, and communication approach.

• Develop accurate sales, transaction, volume, and financial forecasts for each key promotion and assess expected incremental sales and self-impact before launch.

• Use historical performance, product trends, seasonality, customer behavior, and competitor activity to establish targets and optimize promotional plans.

• Partner with Commercial, Merchandising, Pricing, and Operations teams to ensure product availability, pricing, inventory, and store readiness support the trade plan.

• Review promotional investment and effectiveness to ensure resources are allocated toward the highest potential sales opportunities.

• Sales & Transaction Growth Project Management

• Lead cross-functional projects designed to drive incremental sales, transactions, customer traffic, and basket size beyond regular trade activities.

• Own projects end-to-end, from identifying opportunities and developing project plans to execution, performance tracking, and post-project evaluation.

• Set project targets, timelines, milestones, and action plans while coordinating stakeholders, managing risks, and ensuring successful delivery.

• Develop and test new commercial initiatives to unlock additional sales and transaction growth.

• Customer, Category & Market Insights

• Analyze customer behavior, purchasing patterns, category and product performance, and market research to identify commercial opportunities.

• Monitor competitor pricing, promotions, product offerings, and market trends to strengthen the company's competitive position.

• Translate insights into actionable trade strategies and sales-driving initiatives.

• Trade Execution & Cross-functional Leadership

• Act as the key owner and coordinator of the trade plan, working closely with Marketing, Commercial, Merchandising, Operations, Finance, IT and other relevant teams.

• Ensure trade initiatives are executed accurately and on time, including product availability, pricing, POSM, communication, digital assets, and store readiness.

• Communicate priorities, targets, timelines, and deliverables clearly and proactively resolve execution issues.

• Trade Performance Reporting & Management Recommendations

• Prepare regular trade performance reports and management presentations covering sales, transaction, LFL, customer, promotional, and commercial performance.

• Provide clear analysis of key performance drivers, gaps, risks, and growth opportunities rather than reporting results only.

• Develop data-driven recommendations for management on promotional strategy, investment allocation, product focus, and future trade priorities.

• Translate campaign and project learnings into actionable improvements for future trade plans.

• Trade Optimization & Continuous Improvement

• Continuously review and improve trade planning processes, promotional mechanics, project effectiveness, and commercial returns.

• Identify opportunities to improve sales, transactions, basket size, product mix, customer engagement, and promotional ROI.

• Benchmark retail and industry best practices and apply relevant trends and innovations to strengthen overall trade performance.

Your Background & Strengths

• 8-10 years of experience in Retail, shopping mall, Department Store, FMCG with strong exposure to trade planning, promotions, commercial strategy, or sales performance management.

• Strong commercial acumen with a solid understanding of retail sales and customer performance drivers.

• Proven ability to develop sales forecasts and optimize promotional performance through data-driven insights.

• Strong project management skills with the ability to drive multiple initiatives from planning to execution.

• Excellent stakeholder management skills with experience collaborating across cross-functional teams and business partners.

• Good command in English both written and spoken and able to communicate effectively across functions and management levels.

• Strong analytical mindset with the ability to interpret sales data, customer insights, and market trends to identify growth opportunities and drive business performance.

Bring your excellence and expertise to Super Turtle and be part of a team. Apply today and grow with us.