ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Project Management, Market Research, Purchasing, Leadership Skill, English

ประเภทงาน:

งานประจำ

• Trade Plan & Sales Strategy.
• Lead the development of annual, and monthly trade plans to deliver sales, GP, customer, and commercial targets.
• Translate overall business objectives into clear trade priorities, promotional strategies, and sales.
• Identify key sales growth opportunities by category, product, store format, customer segment, trading period, and business occasion.
• Develop the optimal promotional mix and investment strategy to maximize incremental sales while balancing margin and commercial returns.
• Proactively challenge and optimize the trade plan based on business performance, market conditions, and emerging opportunities.
• Promotion Planning, Forecasting & Optimization.
• Lead the development of promotional strategies and mechanics, including offer structure, pricing, discount depth, promotional period, product selection, and communication approach.
• Develop accurate sales, transaction, volume, and financial forecasts for each key promotion and assess expected incremental sales and self-impact before launch.
• Use historical performance, product trends, seasonality, customer behavior, and competitor activity to establish targets and optimize promotional plans.
• Partner with Commercial, Merchandising, Pricing, and Operations teams to ensure product availability, pricing, inventory, and store readiness support the trade plan.
• Review promotional investment and effectiveness to ensure resources are allocated toward the highest potential sales opportunities.
• Sales & Transaction Growth Project Management.
• Lead cross-functional projects designed to drive incremental sales, transactions, customer traffic, and basket size beyond regular trade activities.
• Own projects end-to-end, from identifying opportunities and developing project plans to execution, performance tracking, and post-project evaluation.
• Set project targets, timelines, milestones, and action plans while coordinating stakeholders, managing risks, and ensuring successful delivery.
• Develop and test new commercial initiatives to unlock additional sales and transaction growth.
• Customer, Category & Market Insights.
• Analyze customer behavior, purchasing patterns, category and product performance, and market research to identify commercial opportunities.
• Monitor competitor pricing, promotions, product offerings, and market trends to strengthen the company's competitive position.
• Translate insights into actionable trade strategies and sales-driving initiatives.
• Trade Execution & Cross-functional Leadership.
• Act as the key owner and coordinator of the trade plan, working closely with Marketing, Commercial, Merchandising, Operations, Finance, IT and other relevant teams.
• Ensure trade initiatives are executed accurately and on time, including product availability, pricing, POSM, communication, digital assets, and store readiness.
• Communicate priorities, targets, timelines, and deliverables clearly and proactively resolve execution issues.
• Trade Performance Reporting & Management Recommendations.
• Prepare regular trade performance reports and management presentations covering sales, transaction, LFL, customer, promotional, and commercial performance.
• Provide clear analysis of key performance drivers, gaps, risks, and growth opportunities rather than reporting results only.
• Develop data-driven recommendations for management on promotional strategy, investment allocation, product focus, and future trade priorities.
• Translate campaign and project learnings into actionable improvements for future trade plans.
• Trade Optimization & Continuous Improvement.
• Continuously review and improve trade planning processes, promotional mechanics, project effectiveness, and commercial returns.
• Identify opportunities to improve sales, transactions, basket size, product mix, customer engagement, and promotional ROI.
• Benchmark retail and industry best practices and apply relevant trends and innovations to strengthen overall trade performance.
• Your Background & Strengths.
• 8-10 years of experience in Retail, shopping mall, Department Store, FMCG with strong exposure to trade planning, promotions, commercial strategy, or sales performance management.
• Strong commercial acumen with a solid understanding of retail sales and customer performance drivers.
• Proven ability to develop sales forecasts and optimize promotional performance through data-driven insights.
• Strong project management skills with the ability to drive multiple initiatives from planning to execution.
• Excellent stakeholder management skills with experience collaborating across cross-functional teams and business partners.
• Good command in English both written and spoken and able to communicate effectively across functions and management levels.
• Strong analytical mindset with the ability to interpret sales data, customer insights, and market trends to identify growth opportunities and drive business performance.
• Bring your excellence and expertise to Super Turtle and be part of a team. Apply today and grow with us.