Lead the execution and optimization of eCommerce performance media and affiliate marketing strategies across Marketplace platforms (Shopee, Lazada, TikTok Shop) and Brand.com to drive profitable GMV growth. This role is responsible for delivering Paid GMV at optimal ROAS, optimizing affiliate-driven sales, growing Brand.com traffic and conversion, and identifying innovative media solutions to improve customer acquisition and business performance. The role acts as the key liaison between internal stakeholders, eCommerce teams, media agencies, affiliate partners, and platform representatives to ensure effective budget utilization and achievement of commercial targets.

Key responsibilities

• Performance Media Strategy & Execution

• Lead performance media strategy and execution across Shopee, Lazada, TikTok Shop, and Brand.com to deliver Paid GMV growth at target ROAS.

• Manage media agencies to optimize campaign performance, budget allocation, and conversion efficiency.

• Monitor and analyze performance to identify growth opportunities and drive continuous optimization.

• Agency & Platform Management

• Manage relationships with media agencies and platform partners to ensure effective execution and achievement of business KPIs.

• Establish clear performance expectations and conduct regular reviews to drive continuous improvement.

• Leverage platform capabilities and best practices to maximize media effectiveness and business growth.

• Affiliate Strategy & Growth

• Develop and execute affiliate marketing strategies to drive incremental Shop GMV.

• Define affiliate investment strategy, commission structures, and SKU priorities to maximize affiliate performance.

• Monitor affiliate productivity, commission efficiency, and profitability.

• Manage affiliate partnerships and continuously optimize affiliate performance and ROI.

• Build affiliate performance reporting and establish a scalable affiliate operating model.

• Performance Analytics & Optimization

• Analyze media, affiliate, and sales performance to generate actionable insights and recommendations.

• Evaluate media effectiveness and its contribution to GMV growth and profitability.

• Lead post-campaign evaluations and apply learnings to improve future performance.

• Innovation & Emerging Media Solutions

• Identify, test, and scale innovative advertising solutions, platform capabilities, and commerce media opportunities.

• Explore new approaches to improve traffic quality, conversion, and business performance.

• Monitor industry trends and emerging technologies to drive sustainable eCommerce growth.

• Budget Management

• Manage performance media and affiliate budgets to maximize ROI and achieve business objectives.

• Monitor spending, forecast investments, and optimize budget allocation based on performance and growth opportunities.

• Ensure efficient utilization of budgets while maintaining target profitability.

Qualifications

• 5-8 years of experience in Performance Marketing, eCommerce Media, or Digital Commerce

• Strong hands-on experience with Shopee Ads, Lazada Sponsored Solutions, TikTok Shop Ads, Meta Ads, Google Ads, and Affiliate Marketing

• Proven track record in driving GMV growth, ROAS optimization, and performance marketing effectiveness

• Experience managing media agencies and external partners

• Strong analytical and commercial acumen

• Advanced understanding of eCommerce performance metrics and marketplace advertising ecosystems

• Experience in affiliate marketing strategy and optimization

• Strong stakeholder management and communication skills

• Data-driven decision making and problem-solving capability

• Proficiency in analytics and reporting tools

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.