Job Summary and Mission

ummary of Key Responsibilities :

• Implement marketing strategy for SR/loyalty customers, including communications and campaigns through the SR website, email direct marketing, building the SR online community to strengthen SR network
• Implement SR Segmentation plan, campaigns and journey, including develop communications and set up campaigns in CRM and POS system.
• Implement Life-cycle journey plan and programs for all SR members and specific to each SR Segment.
• Execute tactical programs to attract / recruit new SR database.
• Set up of every SR promotions & benefits in CRM, POS & web site.
• Creative copy writing both Thai and Eng for all creatives includes counter card, brochure, EDM
• Work with agency to send EDM to members.
• Work with graphic team to do SR creative materials includes counter card, EDM.
• Help organize SR events e.g. SR Fan day and SR coffee seminar for Gold members
• Implement new year gift process (EDM, micro site for store registration) by working with agency & IT & SCO team
• Keep update on market/competitors loyalty & reward program to stay ahead of the curve.
• Perform such other duties as may be assigned by supervisor