The Growth Operations sub-team serves as the engine room of Shopee's user acquisition strategy. We sit at the intersection of Marketing, Product, and Data, transforming high-level growth hypotheses into live, scalable market interventions.

• Develop and own the quarterly growth roadmap, aligning user acquisition targets with Shopee's broader business objectives.

• Analyze the entire user journey (Acquisition, Activation, Retention) to identify friction points and deploy experiments to improve conversion rates.

• Execute and sync growth levers across the Shopee ecosystem, including PNs, EDMs, and Social Media to ensure a unified user journey.

• Design and execute complex, multi-touchpoint growth loops, including referral programs, gamification features, and seasonal mega-campaigns for the assigned project

• Hands-on execution of A/B and multivariate tests on landing pages, checkout flows, and onboarding screens to reduce drop-off rates.

• Navigate internal compliance and legal requirements for new user incentives, ensuring all growth mechanics meet regional regulations.

• Lead collaboration with Product, Engineering, and Creative teams to build internal growth tools and automate repetitive marketing tasks.

• Coordinate with Regional teams to adapt global growth frameworks to local market nuances, ensuring execution is culturally relevant and technically sound.

• Collaborate with Data Engineers to ensure all new growth features have the correct tracking events tagged and mapped in the internal data warehouse.

• Own the growth dashboard; perform deep-dive analytics into campaign performance and ROI to determine which levers to scale or kill.

• Oversee the project's budget, ensuring optimal allocation across different channels and experiments to maintain a healthy CAC/ CPMAU

• Stay ahead of e-commerce trends and competitor moves to pivot strategies in a highly volatile market.

• Assist in pulling daily or weekly performance numbers to help the team decide which experiments to scale

• Strategic Mindset: Proven ability to not just execute, but to build a cohesive growth strategy from scratch using data and market insights.

• Analytical Proficiency: Strong experience Excel and Powerpoint

• Project Ownership: 3-5 years of experience in Growth, Performance Marketing, or Product Management, ideally within the e-commerce or tech sector.

• Experimentation Rigor: Deep understanding of A/B testing methodologies and the ability to design statistically significant experiments.

• Leadership Qualities: Experience managing stakeholders at various levels and the ability to mentor junior or temporary staff.

• Technical Breadth: Familiarity with marketing automation