About the role

This is a Product Marketing role focused on understanding and communicating the features of zwiz.ai to both technical and non-technical audiences. You will work closely with Product, Sales, and Customer Success teams to develop positioning, messaging, and go-to-market strategies for features and packages targeting different customer segments including online stores, clinics, and service businesses.

Key responsibilities

Understand all zwiz.ai features (Chatbot AI, unified chat, broadcast, comment extraction, booking system, slip checking, etc.) and explain them to non-technical audiences

• Analyze customer data from surveys and feedback to identify pain points and customer language

• Work closely with Product and Customer Success teams to continuously update product understanding during development

• Define Value Proposition and Key Messages for each feature/package aligned with target customer segments

• Conduct competitive positioning analysis against chatbot and CRM competitors in the market

• Plan and drive marketing activities

• Convert Key Messages into concrete marketing activities such as advertising campaigns, social media content, webinars, and email/broadcast feature announcements

• Develop Go-to-Market Plans for new features or packages from pre-launch through launch to post-launch

• Brief creative and content teams to ensure accurate and engaging feature communication

• Collaborate with Sales team to produce sales tools including brochures, sales slides, and one-pagers that support closing deals

• Monitor campaign and message performance including engagement, conversion, and feedback

• Use results to refine positioning and marketing activities for continuous improvement

About you

• 2-5 years of experience in Product Marketing, Marketing, or Brand in SaaS/Tech business (B2B SME experience will be given special consideration)

• Ability to learn and explain technical product features in language that general audiences understand

• Strong writing skills in both Thai and English with ability to select keywords and key messages appropriate for target audiences

• Experience planning and executing marketing activities including campaigns, content, and launch plans from start to finish

• Ability to analyze data from surveys, customer feedback, and performance metrics to adjust strategy

• Strong cross-functional teamwork with Product, Sales, Customer Success, and Creative teams

• Experience with or familiarity with Chatbot, CRM, Omnichannel Communication, or Martech products will be given special consideration

About ZWIZ.AIFounded in 2017, we are an AI and Chatbot startup currently empowering over 60,000 clients across both SME and Enterprise sectors. As an official partner of Meta (Facebook) and LINE, our team has grown to nearly 50 highly driven professionals. We pride ourselves on our dynamic culture.

Working at ZWIZ.AI

• Hybrid Work Model: We offer a flexible schedule with 4 remote working days and 1 day in the office (Fridays). Our office is conveniently located near BTS Ari.

• Working Hours: 10:00 AM – 6:00 PM (Monday – Friday).

• Agile Startup Environment: Experience a fast-paced, high-growth environment where you will work closely with the executive team and accelerate your learning curve.

Comprehensive Benefits & Perks

• Performance & Longevity Bonuses: We offer mid-year and year-end bonuses based on company performance, alongside special longevity bonuses for employees reaching 3 to 10 years of service.

• Equipment Allowance: A monthly laptop depreciation allowance is provided upon successful completion of the probationary period.

• Health & Wellness: Employees receive comprehensive group health insurance (OPD up to 1,500 THB per visit and Personal Accident coverage up to 100,000 THB), as well as complimentary annual health check-ups.

• Travel Expense Reimbursement: Full reimbursement is provided for all travel and accommodation expenses incurred during client meetings or overseas assignments.

• Food & Beverage Perks: Enjoy complimentary Friday lunches, quarterly team dining events, and an unlimited supply of snacks and beverages in our office pantry.

• Employee Engagement: We foster team building through annual company outings, New Year celebrations, birthday gift vouchers, and various seasonal activities.

• Life Milestone Gifts: We celebrate with you by providing congratulatory gifts for significant life events, such as weddings and childbirth.