Job Overview

The Senior Business Development Associate is responsible for driving business growth through strategic client acquisition, partnership development, and commercial planning.

This role works closely with the company's leadership team to identify new opportunities, develop tailored business proposals, and execute go-to-market strategies across e-commerce and social commerce channels. The position requires strong commercial acumen, the ability to manage complex stakeholder relationships, and a proactive, results-driven mindset.

Key Responsibilities

Identify and develop new business opportunities, partnerships, and revenue streams

Lead the preparation of business plans, pitch decks, and proposals tailored to prospective clients

Act as a strategic advisor to clients by providing insights and recommendations on e-commerce and social commerce strategies

Build, manage, and expand relationships with key clients, partners, and stakeholders

Drive end-to-end sales processes, including prospecting, pitching, negotiation, and deal closure

Collaborate cross-functionally with internal teams (e.g., Marketing, Creator Management, E-commerce Operations, Live Studio) to design and deliver integrated solutions

Analyze market trends, competitive landscape, and client needs to refine business strategies

Represent the company in meetings, presentations, and industry networking events

Track business development performance and maintain accurate pipeline reporting

Participate in or lead strategic and ad-hoc projects as assigned

Qualifications

Education & Experience

Bachelor's degree in Business Administration, Marketing, Economics, or related field

2–5 years of experience in business development, consulting, commercial strategy, or startup environments

Proven track record in client acquisition, partnership development, or revenue generation

Skills & Competencies

Strong business acumen and commercial mindset

Excellent communication, negotiation, and presentation skills

Strong stakeholder management and relationship-building abilities

Ability to think strategically and translate ideas into actionable plans

High adaptability and ability to work in a fast-paced, dynamic environment

Strong analytical and problem-solving skills

Self-driven with a strong sense of ownership and accountability

Technical Skills

Proficiency in Microsoft PowerPoint and Excel

Experience in preparing business proposals and presentations

Familiarity with CRM tools or sales tracking systems is an advantage

Preferred Qualifications

Understanding of e-commerce and social commerce platforms (e.g., TikTok Shop, Shopee, Lazada)

Experience in agency, startup, or digital commerce environments

Fluency in Thai and English (both written and spoken)

Additional language skills are a plus