Key Accountabilities

Role Overview:

We are looking for a dynamic and creative communicator with a strong passion for content creation and storytelling. This role plays a key part in developing high-quality content for digital platforms and owned channels to strengthen corporate image, and support business objectives.

The ideal candidate is a strong content creator who can translate complex business and energy-related topics into clear, engaging, and impactful content tailored for different platforms and audiences.

Content Strategy & Creation

• Develop compelling, high-quality content in various formats including articles, captions, VDO scripts, multimedia storytelling, etc.

• Define key messages, storytelling approaches, and tone of voice aligned with corporate positioning, and translate complex topics into clear, engaging narratives

• Create platform-specific content tailored to different audiences and channels (e.g., Website, Facebook, LinkedIn, YouTube, Internal Communication)

• Ensure consistent messaging across all channels, while adapting content creatively to suit different audiences and platforms

Digital Communications & Owned Channels Management

• Manage and optimize corporate digital channels, including corporate website and social media platforms (e.g., Facebook, LinkedIn, YouTube, LINE OA)

• Manage and maintain corporate website content as a key corporate communication platform, ensuring accuracy, timeliness, and alignment with corporate messaging and business priorities

• Manage day-to-day operations of digital platforms, including content publishing, scheduling, and basic platform administration

• Plan and execute both campaign-based and always-on content strategies to enhance corporate image and increase public understanding of the company and its business

Key Accountabilities (Continued)

• Coordinate with internal stakeholders and content owners to ensure content quality, consistency, compliance with relevant laws and standards, and alignment with corporate branding and messaging

• Coordinate and manage social listening vendors, including briefing requirements, monitoring deliverables, and ensuring data accuracy and timely reporting

• Monitor audience sentiment, feedback, and emerging issues across digital platforms, and escalate potential risks as appropriate

• Analyze digital communication performance and social listening insights, and translate findings into actionable recommendations to improve content effectiveness, audience engagement, and overall communication strategies

Other Communication-related Assignments

• Undertake additional communication-related responsibilities as assigned, in alignment with business priorities

Professional Knowledge & Experiences

• Bachelor's Degree in Communications, Journalism, Public Relations, and related fields

• 5 - 10 years' experience in corporate communications, digital communication, or content creation

• Excellent written and verbal communication skills both Thai and English

• Strong writing and content development skills, with ability to simplify complex information into clear and engaging content for multiple platforms

• Good interpersonal and communication skills, with the ability to collaborate effectively across functions and engage with diverse stakeholders

• Good digital literacy with familiarity in collaboration tools (e.g., MS 365), content development tools (including AI-assisted), and social media management platforms

• Portfolio of previous content work (writing samples or digital content) is preferred