Key Accountabilities

Role Overview:

We are looking for a dynamic and creative communicator with a strong passion for content creation and storytelling. This role plays a key part in developing high-quality content for digital platforms and owned channels to strengthen corporate image, and support business objectives.

The ideal candidate is a strong content creator who can translate complex business and energy-related topics into clear, engaging, and impactful content tailored for different platforms and audiences.

Content Strategy & Creation

Develop compelling, high-quality content in various formats including articles, captions, VDO scripts, multimedia storytelling, etc.

Define key messages, storytelling approaches, and tone of voice aligned with corporate positioning, and translate complex topics into clear, engaging narratives

Create platform-specific content tailored to different audiences and channels (e.g., Website, Facebook, LinkedIn, YouTube, Internal Communication)

Ensure consistent messaging across all channels, while adapting content creatively to suit different audiences and platforms

Digital Communications & Owned Channels Management

Manage and optimize corporate digital channels, including corporate website and social media platforms (e.g., Facebook, LinkedIn, YouTube, LINE OA)

Manage and maintain corporate website content as a key corporate communication platform, ensuring accuracy, timeliness, and alignment with corporate messaging and business priorities

Manage day-to-day operations of digital platforms, including content publishing, scheduling, and basic platform administration

Plan and execute both campaign-based and always-on content strategies to enhance corporate image and increase public understanding of the company and its business

Key Accountabilities (Continued)

Coordinate with internal stakeholders and content owners to ensure content quality, consistency, compliance with relevant laws and standards, and alignment with corporate branding and messaging

Coordinate and manage social listening vendors, including briefing requirements, monitoring deliverables, and ensuring data accuracy and timely reporting

Monitor audience sentiment, feedback, and emerging issues across digital platforms, and escalate potential risks as appropriate

Analyze digital communication performance and social listening insights, and translate findings into actionable recommendations to improve content effectiveness, audience engagement, and overall communication strategies

Other Communication-related Assignments

Undertake additional communication-related responsibilities as assigned, in alignment with business priorities

Professional Knowledge & Experiences

Bachelor's Degree in Communications, Journalism, Public Relations, and related fields

5 - 10 years' experience in corporate communications, digital communication, or content creation

Excellent written and verbal communication skills both Thai and English

Strong writing and content development skills, with ability to simplify complex information into clear and engaging content for multiple platforms

Good interpersonal and communication skills, with the ability to collaborate effectively across functions and engage with diverse stakeholders

Good digital literacy with familiarity in collaboration tools (e.g., MS 365), content development tools (including AI-assisted), and social media management platforms

Portfolio of previous content work (writing samples or digital content) is preferred