Key Responsibilities

• KOL/Influencer Management o Identify, recruit, and manage KOLs/Influencers to amplify campaigns. o Develop influencer collaboration plans aligned with brand objectives. o Negotiate contracts, deliverables, and performance outcomes. 2. Marketing Communication Strategy o Develop and execute integrated marketing communication plans. o Ensure consistent brand messaging across all channels. o Monitor market trends and competitor activities to refine communication strategies. 3. Content Development o Oversee creation of content outlines, campaign messaging, and copywriting. o Collaborate with creative teams to ensure high-quality, engaging, and brand-aligned content. o Ensure all content is optimized for target platforms (social media, website, PR, etc.). 4. Coordination with KOLs/Influencers o Act as the key liaison between brand and influencers. o Oversee campaign briefing, alignment, and execution. o Track influencer content and measure ROI. 5. Collaboration with Performance Marketing Team o Work closely with performance marketing to align communication with paid media strategies. o Provide content direction to maximize engagement and conversion. o Analyze campaign data with the performance team to optimize future communications.