• Coordinate and execute workshop activities, sampling programs, demonstration booths, roadshows, exhibitions, trade events, and customer engagement activities in accordance with approved plans and timelines.

• Support activity planning and preparation, including scheduling, logistics, venue coordination, product samples, promotional materials (POSM), equipment, and manpower readiness.

• Coordinate with internal stakeholders including Commercial Development, Sales, Marketing, Procurement, Customer Service, and other relevant functions to ensure smooth activity execution.

• Coordinate and follow up with external vendors, agencies, suppliers, event organizers, promoters, and contractors to ensure timely and effective delivery of services and materials.

• Monitor activity timelines, checklists, action plans, and project progress to ensure all activities are completed on schedule.

• Manage on-site operations during workshops, sampling activities, and events, including setup, execution, troubleshooting, and dismantling.

• Ensure product samples, event materials, POSM, equipment, and supporting resources are available, properly utilized, and maintained throughout activities.

• Support booth merchandising, product presentations, sampling execution, customer engagement, and brand activation activities to enhance customer experience and brand visibility.

• Record activity results, attendance, customer feedback, operational issues, and other relevant information for performance evaluation and continuous improvement.

• Prepare activity reports, expense summaries, post-event evaluations, event photographs, and supporting documentation.

• Maintain accurate records of event calendars, vendor databases, quotations, purchase requests, budgets, expenses, and activity documentation.

• Support ongoing improvement of workshop and sampling execution standards, operating procedures, and ways of working.

• Ensure compliance with company policies, safety regulations, governance standards, and operational requirements.

• Travel to assigned event locations and provide operational support during workshops, sampling activities, roadshows, exhibitions, and customer events, including evenings, weekends, public holidays, and outside regular working hours when required by business needs.

Qualification

• Bachelor's Degree in Marketing, Business Administration, Communication Arts, or related fields.

• 1–3 years of experience in Event Coordination, Event Management, Brand Activation, Sampling Activities, Trade Marketing Support, Customer Engagement Activities, Retail Operations, or related fields.

• Experience in coordinating workshops, exhibitions, roadshows, sampling booths, customer events, or promotional activities is preferred.

• Willing to travel to other provinces.