Job Summary

Oversee and lead the development of marketing plans, budgets, product communication, promotion activation and reporting to achieve business objectives

General Responsibilities

• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
• Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies
• Lead development of marketing budgets and ensure alignment to clients' needs and marketing plans. Evaluate key marketing expenditures and budget-to-actual variances
• Manage analysis and evaluation of market trends, consumer behavior, competitor activities, etc. Guide prioritization of marketing plans according to changing markets and competitive conditions
• Define overall promotion objectives, strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities
• Strategize product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
• Oversee the preparation of marketing reports/updates/analysis for management presentation and decision-making
• Lead business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing strategy development, etc. to align to business priorities. Advise stakeholders on market sentiments
• Manage ongoing relationships with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities

Functional Skills and Knowledge

• Demonstrate sound knowledge and understanding of the business and industry
• Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices
• Demonstrate advanced research and analytical skills
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• Demonstrate fluency in English (both written and spoken)

Education

• Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline
• Master's in Marketing/Economics/Business Administration will be an added advantage