Marketing Strategy & Execution:

·        Deeply understand objectives of both branding and marketing. Be a brand leader to inspire everyone the same brand belief.

·        Develop and implement comprehensive marketing plans for stores including promotions, events, social media, and seasonal campaigns (master campaign and local campaign).

·        Co-lead with sales team to accomplish sales target.

·        Lead activities to expand brand partnerships.

·        Manage marketing budgets and allocate resources efficiently across channels.

·        Coordinate with external agencies, designers, and vendors to execute campaigns.

·        Maintain brand consistency and enhance brand visibility.

·        KPI: new store sales growth

Revenue Management & Analysis:

·        Monitor and analyze daily, weekly, and monthly store revenue and KPI performance.

·        Identify opportunities for revenue growth through pricing strategies, product placement, and promotional offers.

·        Work with store managers to optimize in-store customer experience to increase average transaction value and conversion rates.

·        KPI: sales target of each store

Digital & Social Media Management:

·        Manage performance-based content to attract new customers, maintain current customers and make customers loyal to the brand short and long term.

·        Oversee digital marketing initiatives including social media, email marketing, and online advertising.

·        Track campaign performance and adjust strategies based on ROI and customer engagement.

·        KPI: content engagement

Qualifications:

·        Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).

·        3–5 years of experience in marketing and/or revenue management, preferably in retail or consumer-facing industries.

·        Strong analytical skills with experience using tools such as Excel, Google Analytics, POS systems, etc.

·        Creative thinker with a track record of successful marketing campaigns.

·        Excellent communication, leadership, and project management skills.

Preferred Skills:

·        Familiarity with CRM and loyalty program management.

·        Experience in both offline and online marketing.

Ability to thrive in a fast-paced, data-driven environment.