The Merchandise Manager (Buyer) – Toy will be responsible for developing and executing the buying strategy for the toy category, ensuring a compelling and competitive product assortment. This role involves managing vendor relationships, negotiating contracts, analyzing market trends, and driving category performance to achieve sales and profit targets. The role will also contribute to new product development, especially leveraging experience from the toy manufacturing side and building strategic partnerships with global IP licensors.

Key Responsibilities

• Develop and execute annual category buying plans and product assortments for the toy segment aligned with company goals.
• Source, evaluate, and select products from both local and international suppliers to ensure a strong and innovative merchandise mix.
• Negotiate commercial terms, pricing, and contracts with suppliers to maximize profitability and ensure timely deliveries.
• Collaborate with suppliers and internal design/product teams to drive toy product development initiatives.
• Leverage deep knowledge of global IP licenses (e.g., Disney, Universal, Marvel, etc.) to develop exclusive licensed toy ranges and manage license agreements.
• Monitor market trends, competitor activities, and consumer insights to identify growth opportunities and mitigate risks.
• Manage category performance through sales analysis, inventory control, and promotional planning to achieve revenue, margin, and stock targets.
• Build and maintain strong working relationships with key licensors, suppliers, and cross-functional teams (marketing, supply chain, and retail operations).
• Regularly review category performance and provide data-driven recommendations to senior management.

Qualifications & Experience

• Bachelor’s degree in Business, Merchandising, Marketing, or a related field.

• Proven experience (5+ years) in the toy retail industry, specifically in a buyer or category management role.

• Previous experience in toy product development within a manufacturing company is strongly preferred.

• Extensive knowledge and hands-on experience working with global IP licenses (such as Disney, Universal, Warner Bros., etc.).

• Strong negotiation, analytical, and commercial acumen.
• Excellent communication, stakeholder management, and vendor relationship skills.
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong proficiency in MS Office, merchandising systems, and data analysis tools.
• Passion for the toy industry and keen awareness of emerging trends and consumer preferences.