Manager â Media Monetization (Other Income)
āļāļĩāđāļāļĢāļīāļĐāļąāļ āļāļĩāļāļĩ āđāļāđāļāļāđāļāļĢāđāļē āļāļģāļāļąāļ (āļĄāļŦāļēāļāļ) - (āđāļĄāđāļāđāļāļĢ)Responsibilities :
Media Monetization Strategy and Planning
- Initiate and develop comprehensive media monetization strategy to maximize revenue across all media channels and to align with the organization's business objectives.
- Identify revenue opportunities, trends, and emerging technologies in the media landscape.
- Collaborate with brands and agencies on utilizing Makro retail media networks to ensure clientâs sustainable growth.
- Work closely with commercial teams to upsell trade suppliers and identify cross-selling opportunities.
- Develop and execute sales plans that drive revenue growth for each supplier, setting and achieving measurable targets on a monthly, quarterly, and annual basis.
Business Development and Operation
- Ensure sales increase opportunities and maximize revenue by finding potential new customers and new business opportunities.
- Collaborate with internal teams to ensure smooth execution of media campaigns.
- Ensure accurate specifications and on-time delivery of all media placements.
- Collaborate with marketing communication teams to create and implement engaging content for digital screens.
- Partner with external vendors to design and create new media placement to expand sales opportunities
- Maximize the effectiveness and efficiency of media inventory both in-store and online.
Data and Reporting
- Conduct full analysis of marketing and media data to support sales uplift, including in-store and online sales, campaign performance analysis, and category sales data.
- Prepare and present sales performance reports for C-level management including monthly, yearly, and long-term number planning.
Qualifications :
- Bachelorâs degree in business administration, marketing, or related field.
- 5 years of experience in marketing or media. Background in retail business is a plus
- Strong understanding of the media landscape and digital advertising.
- Excellent communication and presentation skills. Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proficient in Microsoft Office Suite and data analysis tools.
- Experience in advertising media, ad operations or sales
- Excellent verbal & written communication, with negotiation skills.
- Ability to understand all phases of sales development, from prospecting to proposal development, negotiation and closing deals and account management
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