At AnyMind Thailand, we are a dynamic, forward-thinking MarTech firm dedicated to providing innovative and effective marketing solutions to our clients. We are seeking a Strategic Planning in Manager level to develop and implement creative digital marketing strategies that drive results.

What You'll Do

• Clarify and analyze briefs provided by the Account Management team to thoroughly understand business challenges and goals, developing proposals aligned with client objectives.
• Lead communication strategic planning processes based on campaign requirements.
• Conduct in-depth research to gain comprehensive consumer insights and market knowledge, ensuring strategic alignment of all campaign executions.
• Possess a strong foundation in digital communication and online media strategies.
• Develop compelling presentations and effectively communicate strategic recommendations to both internal teams and clients.
• Optimize media budget allocation to maximize media KPIs and campaign impact.
• Collaborate closely with Account Executives, Creative Planners, and Biddable/Media Buyer teams to deliver successful campaigns.
• Represent the agency in client meetings by presenting strategies and providing expert consultations.

Who You Are

• Bachelor's degree in advertising, communication arts, marketing, digital media, or a related field
• 5-7 years of working experience in Communication Strategic Planning and Influencer Marketing or related field
• Proven experience as a team leader or manager at least 1-2 years
• In-depth understanding of the digital landscape, key performance indicators, and the ability to propose tracking mechanisms to measure campaign success
• Exceptional presentation and communication skills
• Proficiency in measuring campaign performance across various metrics
• Strong analytical skills and the ability to extract actionable insights from large datasets
• Ability to thrive under pressure and meet tight deadlines
• Excellent communication skills in Thai, with English proficiency a plus

Where Are Challenges

• Identifying the right influencers for brand fit and impact: It can be difficult to find influencers whose audience and values truly match the brand and will deliver meaningful results.
• Developing creative and engaging content collaborations: Crafting influencer campaigns that are both authentic to the influencer and effective for the brand requires innovative and engaging ideas.
• Measuring the real impact and ROI of influencer campaigns: Accurately tracking and demonstrating the return on investment from influencer marketing efforts can be a complex challenge.
• Navigating the complexities of influencer relationships and negotiations: Building and maintaining strong relationships with influencers, along with managing negotiations, can be time-consuming and require specific skills.
• Staying ahead of trends and platform changes in the influencer landscape: The world of social media and influencer marketing evolves rapidly, making it a challenge to keep up with new platforms, trends, and best practices.

Why You'll Love It

• Advanced AI Tools For All Positions!!
• Creative office at Emporium (located at BTS Phrom Phong)
• Work hard, play harder office
• Competitive Salary
• Performance Review ( 2 times per year )
• Performance Bonus ( 1 time per year from 0.5-month to 3-month salary amount )
• Annual Paid Leave
• Compassionate Leave
• Health Insurance
• Social Security
• Discount for Fitness Gym at EmQuartier
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
• Work in professional and dynamic environment
• Good chance to explore new trends in a digital market
• Opportunity to learn most advanced advertising technology platforms
• No fixed day for promotion - Perform well and get promoted anytime!