Job Description

As a Junior Planner, you will support the strategy team in uncovering insights, understanding consumer behavior, and helping develop creative briefs that inspire impactful campaigns. You’ll work closely with account service, creative, and media teams to ensure that the strategy aligns with business objectives and resonates with the target audience.

Responsibilities:

•Assist in gathering and analyzing consumer, category, and cultural insights through desk research, surveys, interviews, and data analysis.

•Help build brand, communication, and campaign strategies under the guidance of senior planners.

•Prepare inspiring creative briefs and participate in briefing sessions with the creative team.

•Support the development of presentations and strategic documents for internal and client meetings.

•Monitor campaign performance and assist in analyzing results for optimization and learning.

•Stay updated on industry trends, competitor activities, and emerging consumer behavior.

Qualifications

Education & Experience:

•Bachelor’s degree in Communication, Marketing, Advertising, or related field.

•0–2 years of experience in advertising, marketing, research, or a related field (internship experience welcomed).

Skills & Attributes:

•Good command of English, both written and spoken – able to communicate ideas clearly and confidently in a professional setting.

•Curious and passionate about people, culture, and brands.

•Analytical mindset with the ability to interpret data and turn it into insights.

•Strong communication and storytelling skills.

•Organized, detail-oriented, and able to handle multiple tasks under deadlines.

•Proficient in Microsoft Office and/or familiarity with research tools (e.g., social listening platforms, surveys, etc.) is a plus.

•A team player with a can-do attitude and willingness to learn.