At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

As the Senior Executive, CRM and Loyalty for Thailand, you will spearhead the execution of Sephora's Beauty Pass Loyalty Program across both markets, and be responsible for its performance.
Your primary objective is to accelerate customer uptiering and expand our Black and Gold customer base by cultivating stronger customer engagement and maximizing the lifetime value of our loyalty members.

You will report to the Head of Marketing, TH who will support you and drive you to excel. This represents an excellent opportunity to join a high growth international retail & e-commerce business and to turbo charge your career.

Duties and Responsibilities:

• Spearhead the execution of Sephora's Beauty Pass Loyalty Program in Thailand, with a laser focus on driving growth in the Black and Gold customer base.
• Champion executional excellence in the implementation of loyalty program strategies, and adhering to established guidelines and best practices provided by the SEAOI Regional Loyalty Team. Ensure a consistent and elevated loyalty experience across all customer touchpoints.
• Collaborate closely with the SEAOI Regional Loyalty Team to launch, pilot, and rigorously evaluate new program initiatives in your markets, ensuring they deliver measurable results.
• Act as the primary liaison between the SEAOI Regional Loyalty Team and Thailand markets, on all Loyalty matters and initiatives, ensuring alignment on strategic Loyalty objectives. Proactively translate regional strategies into actionable market-specific plans, driving expedient and effective execution with your local teams e.g. Digital, Merch, Retail etc.
• Curate and maintain an attractive and well-stocked selection of rewards and gifts within the Rewards Boutique and Birthday Gifts in your markets.
• Manage the Loyalty budget for Thailand and ensuring efficient allocation of resources across all initiatives.

• Train and empower store teams to effectively drive loyalty program member acquisition, retention, and uptiering efforts in retail.
• Conceptualize, plan, and execute impactful loyalty member events with the goal of driving recruitment, uptiering, rigorously tracking and optimizing ROI on all event investments.
• Manage the financial implications of the Beauty Pass Loyalty Program in Thailand, by collaborating with SEAOI Regional Loyalty Team and local Finance teams in mitigating points liability, while driving value and engagement for customers. This includes enabling proactive management of liability, forecasting points redemption rates and optimization of reward offerings.
• Lead regular market business reviews with the SEAOI Regional Loyalty Team, proactively providing insightful market performance updates, identifying opportunities for optimization, and ensuring alignment with overall Regional Loyalty objectives.

• Extract Quarterly data on Loyalty and Big commercial campaign
• Collaborate with Sephora Finance team to work with Bank partner to deliver effective promotional offer to big and BAU campaigns and foresee the marketing materials developed by bank and give comments as well as develop POS material for in-store channels.
• Vet Thai copy on CRM and Loyalty materials provided by regional team.

Qualification

• Effective interpersonal communication and ability to manage relationships with stakeholders
• Ability to quickly address and resolve any issues that arise in the operation of the loyalty program
• Excellent at managing timelines, resources, and workflows to ensure the smooth execution of daily operations
• Teamworking and leadership skills
• Strong presentation and stakeholder management skills
• Ability to communicate complex ideas with clarity for stakeholders at all levels as you must speak with partners, colleagues, and customers.
• Keen attention to detail to ensure accuracy in the loyalty rewards boutique and in the execution of loyalty program elements
• Commercial awareness: a Senior CRM & Loyalty executive must know his/her target market well and have the ability to create campaigns that grab the attention of customers and solves their problems.
• Top quality analytical skills. A big part of your job involves gathering and analyzing data to help business understand the customer base and coming up with suggestions for improving the existing strategy.
• SQL and/or relational database proficiency

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.