• Experience in Data Analytics or Market Research
• FMCG / consumer market insight/ data science
• Conduct consumer data collection through digital

Job Purpose:
Lead new way/ methodology of gaining insights, and drive one on one relationship with consumer and customer via data driven marketing to power growth

Main responsibilities:

• Identify data strategy, business opportunity and threat from data analysis and advise business partners on how to present data and tell a story with data and insights
• Lead new way/ methodology of gaining insight and consumer understanding by conducting business analytic and gaining insight via online tracking / digital tool / social media listening / 1st party data and presenting recommendations to business partners to drive insights into actions. (GA4, Work with Data Scientist to do Market segmentation, customer segmentation)
• Work with Marketing and Media to leverage data for personalize marketing communication
• Drive the set-up of data analytics infrastructure to ensure data accuracy and data readiness by collecting new data and preparing existing data sources. Ensure PDPA data governance and control. (Co-lead with Digital Technology i.e. Ecommerce data, CMI survey data / Legal on PDPA)
• Leverage own data by conducting short / quick survey to drive always on consumer connect
• Supervise social listening report and work with CMI and cross functions to drive data-driven marketing agenda & business partnering

Qualifications

• Bachelor's Degree in business/marketing/ marketing research/data science/ communication related fields
• At least 5 years' experience in Data Analytics or Market Research or CRM. With proven successful use cases of managing 1st party data of consumers or conducting quantitative research where data drove business impact (Customer segmentation, personalize marketing communication)
• Strong analytical skills with understanding of data strategy, business, and marketing process.
• Take ownership and lead conducting consumer data collection through digital tools or social media, analyze data, present recommendation, and drive insights into actions. Demonstrate leadership, communication, and collaboration skills with the ability to partner and work with cross functional team to drive data-driven marketing agenda.
• Project management in co-leading the setting up of consumer data platform for marketing to ensure data accuracy, data analytics tools and visualization is in place to drive faster insights into action.
• Fluent in English (writing) and Thai (speaking and writing)