Senior Manager - Strategy & Special Projects (Business Intelligence Center)

> CP Axtra

• Bangkok, Thailand
• Full-time

Workplace: on_site

Department: Venture Development & Strategy

Description

The Senior Manager of Strategy & Special Projects is responsible for identifying growth opportunities, assessing business risks, and leading high-impact strategic initiatives from concept to execution suitable for retail & wholesale business landscape.

This role acts as an internal strategy leader and execution driver, combining deep market research, structured problem-solving, and cross-functional leadership to deliver measurable business outcomes. The role works closely with senior management to translate strategic priorities into actionable plans and ensure successful implementation across teams.

Strategic Planning & Business Insights

• Conduct in-depth market research (customers, competitors, industry trends)
• Identify:

• Growth opportunities (new markets, categories, channels)
• Business risks (competitive threats, margin pressure, operational gaps)

• Develop data-driven recommendations for leadership decision-making
• Prepare high-quality materials for senior leadership (presentations, business cases)

Special Projects Leadership (End-to-End Execution)

• Lead high-priority, CEO/management-sponsored initiatives such as:

• New business launches (e.g., new store formats, e-commerce expansion)
• Cost optimization programs
• Customer experience transformation

• Define scope, timeline, KPIs, and success metrics. Monitor the against targets, making adjustments as needed.

• Drive execution across functions (merchandising, operations, marketing, tech)

Cross-Functional Program Management

• Act as the central driver ensuring alignment across teams
• Break down strategic initiatives into clear, trackable workstreams
• Set priorities and guide internal teams on execution focus
• Proactively resolve bottlenecks and escalate risks

Requirements

• 8-12+ years of experience in: Strategy consulting / corporate strategy / business transformation
• Background in top-tier consulting or strategy roles strongly preferred
• Experience with digital transformation or e-commerce expansion
• Exposure to data-driven decision-making environments
• Comfortable moving between:

• Boardroom discussions
• Day-to-day execution with operational teams

Strategy & Problem Solving

• Strong structured thinking (e.g., issue trees, hypothesis-driven approach)
• Ability to translate ambiguity into clear action plans

Market Research & Analytical Skills

• Advanced skills in:

• Market sizing
• Competitive benchmarking
• Customer segmentation

• Strong data analysis (Excel, SQL, or BI tools)
• Ability to synthesize complex data into clear insights

Retail Business Acumen (Critical)

• Deep understanding of:

• Retail P&L (revenue, margin, inventory, cost structure)
• Omnichannel business models (store + e-commerce)
• Key retail drivers (footfall, conversion, basket size)

• Experience in retail, FMCG, or e-commerce strongly preferred

Execution & Project Management

• Proven ability to drive execution, not just recommend strategy
• Strong project management skills:

• Planning, tracking, risk management
• Stakeholder coordination

• Ability to manage multiple high-priority initiatives simultaneously

Comfortable working in fast-paced, ambiguous environments

Apply

[Apply at CP Axtra](https://apply.workable.com/joinmakropro/j/628E1E9B95/apply)