• To analyse weekly trade reports and identify key factors behind trade performance in all pillars
• To provide data analysis and interpretation for trade plan and promotion related to business performance and issues
• To deliver excellent insight into trade performance in order to shift the better business performance and collaborate with related stakeholders closely
• To prepare and conduct trade gap analysis to initiate trade plan and its activities & manage the evaluation and analysis of competitors, promotions and events performance to determine effectiveness and recommend the appropriate corrective plan to close the gap (if any) and better plan for future
• To quantify and value all future trade plan activity and forecasting potential trade
• Work closely with insight team to identify key customer needs and opportunities to develop an event plan which will be executed by the commercial, operations and marketing teams

To ensure appropriate lead-times are identified and controlled to delivers all KPIs