ประกาศงานนี้หมดอายุแล้ว
Performance Marketing Associate (Engagement Channels)
ที่โพเมโล่ แฟชั่น จำกัดThe Performance Marketing Associate - Engagement Channels (aka CRM / Lifecycle Marketing) is responsible for the day-to-day, hands-on execution of direct channel marketing programs, encompassing the delivery and creation of subscriber-related digital content (Email, Push, SMS, Inbox Notifications, In-App/Web Messaging) that increase lifetime customer value, foster customer loyalty and generate cross-sales in support of Pomelo business objectives.
This includes ownership of the setup, maintenance, and reporting for recurring and triggered direct to customer communications; and maintenance of a current understanding of CRM / Lifecycle Marketing best practices and its execution in collaboration with the rest of the marketing team players.
Responsibilities:
Strategy & Execution
Developing and executing Pomelos channel marketing strategy via newsletter, automated and transactional emails, push notifications across app, web and SMS while supervising the design and creative process and implementation across all touch-points
Implementing and providing inputs to refine the master calendar of all subscriber communication channels and formats with the go-to-market strategies in collaboration with the teams
Planning and executing methodical tests to measure the incremental value of the efforts
Delivering ongoing product marketing analysis, making recommendations to continually refine marketing strategies around channels
CRM / Lifecycle Marketing
Owning the end-to-end email production and optimisation process for promotional and transactional email deployments
Partnering with teams to create email, push notifications and SMS messaging, templates, landing pages, creative, copy and campaign funnel
Overseeing CRM automation and triggered programs across all channels
Keeping current knowledge on email best practices such as data capture, campaign analysis, deliverability, and CAN-SPAM compliance
QA of all direct channel messaging to ensure accurate and error-free execution of links, segmentation, and content
Analytics & Reporting
Tracking and reporting on the effectiveness of email marketing campaigns, push notifications and other direct channels to the organization
Conduct ongoing A/B testing to improve channel performance related to message copy, content and CTAs
Communicating findings and recommendations through charts and slide decks, as well as presenting the findings to executives
Qualifications:
1-2 years experience in Email / Mobile Marketing or campaign building tools (e.g Mailchimp, Netcore, Braze, Leanplum, MoEngage, Salesforce Marketing Cloud, Oracle Responsys)
Bachelors Degree in Marketing, Business, Finance, Communication, Computer Science or any other related area of study
Keen interest in CRM, Lifecycle Marketing and Loyalty Program initiatives
Highly proficient in Excel (pivot tables, graphs, formulas, etc.)
Good understanding of database concepts like audience segmentation
Exceptional analytical, conceptual, and problem-solving abilities
Excellence in attention to detail and confidence in execution
Proactive and investigative mind with a desire to contribute
Strong communication in English and Thai
Basic HTML and/or SQL knowledge is a big plus
ประสบการณ์ที่จำเป็น
- ไม่ระบุประสบการณ์ขั้นต่ำ
เงินเดือน
- สามารถต่อรองได้
สายงาน
- การตลาด / โฆษณา
ประเภทงาน
- งานประจำ
เกี่ยวกับบริษัท
Founded in 2013, Pomelo (www.pomelofashion.com) is a vertically integrated e-commerce brand providing a top notch online shopping experience for fashion and apparel. With operations in Bangkok, Singapore, Indonesia and Seoul, we’re at the forefront of the retail transformation taking place throughou ... อ่านต่อ
ร่วมงานกับเรา: Read more about what is it like working at Pomelo: http://www.workventure.com/บล็อก/พาไปดูเบื้องหลัง-pomelo-fashion At Pomelo, no matter what the role is, everyone is someone who: - Is open to new ideas and always strives to learn and improve themselves - Exceptional attention to detail and can ... อ่านต่อ
สวัสดิการ
- ส่วนลดพนักงาน
- ทำงาน 5 วัน/สัปดาห์
- ฟรีอาหารกลางวันและอาหารว่าง
- ประกันสุขภาพ
- โบนัสขึ้นอยู่กับผลงาน
- ประกันชีวิต