Your Role

The role - Senior Brand Manager and their team will be relentless guardians of our brands, deeply understanding the details of how the brands come to life and upholding the highest standards of quality, consistency, and premiumness across the region.
He or she will play a key role in building competencies in the local Marketing teams to develop differentiated and desirable positionings for Electrolux and AEG, staying close to the executions to ensure the right content and messages get in front of consumers.

A Typical Day

Lead the Brand team, developing team members, building capabilities, and creating a strong talent pipeline.
Lead the brand positioning strategy for AEG & Electrolux in APAC & MEA, working closely with the Group Brand team.
Lead the branded content development strategy for Electrolux and AEG, focused on content designed specifically for paid and earned media channels.
Work closely with the BA Acquisition Manager on media strategy and planning to ensure content is developed according to the media landscape, budget, and commercial/brand goal.
Work closely with the BA Consumer Insight team to ensure strategy and content is rooted in consumer insight, testing asset effectiveness, optimizing and improving.
Work closely with the BA Product Marketing team in the development of certain product-specific Commercial Launch content eg. Social media, product KVs, and lifestyle content.
Support country teams in deployment excellence, following up, taking feedback, and improving input from the BA.
Together with the Brand & Product Marketing Director and Content Manager, define an agency strategy for the BA, focused on scale, efficiency, and specialist competence.
Bring the voice of brand into the development of taste, care, and wellbeing experience platforms.
Be a driving voice in the IMAP process, consolidating inputs across the BA for branded content deployment initiatives in the markets.
Be a guiding influence to market teams in the execution of Branded assets and collateral.
Lead Brand competency building across the region to develop a culture of brand guardianship across functions and geographies.