Key Responsibilities:

• Collect, process, and analyze both internal and external datasets to identify trends, patterns, and opportunities.

• Evaluate the effectiveness and ROI of sales promotions and marketing campaigns by analyzing performance data.

• Analyze sales data by product, region, and channel to provide insights that support the sales and marketing teams.

• Conduct in-depth competitor analysis to understand market positioning, pricing strategies, and promotional activities.

• Develop and maintain dashboards, reports, and data visualizations to clearly communicate findings to key stakeholders and management.

• Collaborate with marketing, sales, and product development teams to provide data-driven recommendations for strategic improvements.

Qualifications:

• Bachelor’s Degree in Data Science, Statistics, Economics, Business Administration, or a related quantitative field.

• Proven experience as a Data Analyst, preferably within the FMCG, retail, or food and beverage industry.

• Strong proficiency in SQL and advanced skills in Microsoft Excel (e.g., PivotTables, Power Query).

• Hands-on experience with data visualization tools such as Power BI, or Google Data Studio.

• Excellent analytical and problem-solving skills with a strong attention to detail.

• Strong communication skills with the ability to present complex information in a clear and concise manner.