RESPONSIBILITIES:

• Oversee the overall off-line experiential activation, managing common space, and offline media.
• Initiate off-line marketing plan and concept for responsible mall, develop key strategies, and ensure they match with the targeted customers, and can be encourage the greatest experiences of them.
• Optimize the space allocation for both common space and in-store media.
• Lead the implementation for event campaigns, set up exhibition space and display promotion materials with ensuring the greatest number of customer traffic and revenues.
• Manage and sell common space and media to the end consumer/business purchaser through various sales channels.
• Coordinate with all stakeholders for on ground implementation.
• Work with related team ie. corporate partnership management for sponsor package.
• Maximize the cost and budget for the off-line marketing projects to achieve the business plan.

Qualifications:

• Bachelor’s or Master’s Degree in related fields, especially in Marketing Communication, Mass Communications, or
• More than 3-5 years of experiences in marketing related fields.
• Have experiences in on-ground event management, in-mall media management, or other off-line marketing communications.
• Have experiences in a large shopping complex, or marketing agency will be an advantage.
• Strong communication, persuasion, and partnership management skills.
• Understand the business trends, customer behaviors and be able to evaluate opportunities for growth.
• Agile and creativity.
• Proven skill in project management with budget control.
• Good command in English