Responsibilities and Duties

• Work with the marketing department to get and understanding of the short term and long-term marketing targets and then develop content strategies accordingly.
• Identify customers’ needs and be able to create marketing content matching with each customer segment
• Prepare well-structured drafts using digital publishing platforms.
• Develop graphic briefs and coordinate with graphic designers for creative works based on the brand guidelines.
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Collaborating with marketing team to decide the brand taglines, logo and other promotional material.
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Update social media and content pages periodically
• Reporting and presenting to Manager – Trade Marketing

Qualifications:

• Bachelor Degree or higher in marketing, journalism, communications, engineering communications or any related fields.
• At least 3 years in direct experiences in Content Creator Specialist, copywriting, digital marketing or a similar role
• Strong understanding of content strategy and content marketing principles.
• Strong negotiation skills with proactive, initiative, and work well under high pressure
• Knowledge of Facebook, Instagram, TikTok, Google and other social media platforms
• Understanding of social media advertisements, such as Facebook and Instagram ads and social listening tools
• Familiar with content creation tools, such as Adobe Illustrator, Adobe Photoshop and Canva
• Good communication skills and presentation skills by English and Thai