Senior Campiagn Marketing Associate

We are seeking a Senior Campaign Marketing Associate to dive deep into the heart of our marketing operations, steering the direction of our direct-to-consumer campaigns for SOOK Delivery Platform.

You’ll work closely with cross-functional teams, agencies, and vendors to ensure our communications are aligned with business priorities and resonate with our targets.

Main Responsibilities

Your day-to-day will be a blend of creativity, analytics, and strategy, focusing on:

• Performance monitoring - keep a keen eye on our campaigns, understanding the intricacies of our customer base and the results of our efforts.
• Strategic segmentation & analysis - slice and dice data to understand customer behaviors and preferences, shaping campaigns that speak directly to their needs.
• Creative campaign design - conceptualize and design marketing campaigns that resonate with our audience, setting the stage for engaging experiences.
• Cross-channel campaign management - launch and oversee campaigns through a mix of channels, from in-app messages to social media blasts and beyond.
• Content design - guide development of content for direct-to-customer campaigns, ensuring that those are delivering key messages and tailored to generate interest.
• Martech coordination - work hand-in-hand with tech teams to develop and refine marketing technologies that support our ambitious campaign goals
• Impactful analysis - regularly evaluate campaign performance, ready to pivot and adjust strategies or operational setup as needed for maximum impact.
• Calendar ownership - manage our campaign calendar with precision, ensuring a steady flow of engaging content to our audience.

Key Requirements

• Hard skills in analytics or content design. Preferred practical experience in application.

• Proven expertise in creating compelling campaign content, including copywriting, visual briefs, and audience-relevant messaging. Experience with design collaboration tools (e.g., Canva, Power Point) is a plus.
• Proven experience of analyzing campaigns performance data, generate insights, segmentation, and optimize campaigns for ROI
• Ability to design, plan, and coordinate execution campaigns end-to-end across multi-channels (email, push-noti, in-app, Line OA etc).
• Ability to intuitively interpret campaign metrics, KPIs, and user insights. Must be comfortable navigating concept of A/B testing and optimization techniques to drive better outcomes
• Proven ability to work in a fast-paced, digital environment. Problem solver

Contact:

Khun Mallika / Email [email protected]

LITTLE JOHN DIGITAL CO., LTD

Location: Park Ventures Ecoplex

57 Wireless Road, Lumpini, Pathumwan, Bangkok