About SAND-M Global:

SAND-M Global is a fast-growing Thai consumer health and wellness company focused on making functional wellness products relevant, accessible, and easy to integrate into everyday life.

Our portfolio includes:

• G'nite — everyday bedtime and nighttime wellness solutions

• Jellyme — functional jelly and gummy products designed around everyday self-care

• Ener+G — energy and alertness solutions for active, on-the-go lifestyles

• HandyHerb — accessible functional wellness and herbal solutions

As our portfolio grows, we are looking for a Product Manager who can continuously strengthen our existing products — ensuring that they remain relevant to consumers, competitive in the market, and commercially strong.

Role Purpose:

The Product Manager will own the improvement and growth of existing products across SAND-M's portfolio.

This is not primarily an NPD project management role.

The role starts with understanding the market, consumer, competition and product performance, identifying what needs to change, and translating those insights into stronger products and propositions.

You will work across Product Proposition, Formula, Ingredients, USP, Claims, Packaging, Price and Consumer Communication to answer one fundamental question:

"How can we make this product more relevant, differentiated and desirable to consumers?"

You will act as the bridge between Consumer & Market Insights, Brand Marketing, R&D, Regulatory Affairs, Sales and Commercial teams.

Key Responsibilities:

Market & Consumer Understanding

• Continuously monitor consumer trends, category development, competitor launches, ingredients, formats, benefits and emerging wellness needs.

• Analyze product performance, consumer feedback, sales data and competitive activity to identify improvement opportunities.

• Understand who buys the product, why they buy it, when they use it and why they may choose competitors instead.

• Identify gaps between the current product proposition and evolving consumer needs.

• Translate market and consumer insights into actionable product opportunities.

Product Proposition & Selling Point

• Review and strengthen the positioning of existing products.

Define or refine:

• Target consumer

• Consumer tension / need

• Consumption occasion

• Core benefit

• Reason to believe

• USP / differentiation

• Ingredient story

• Key selling points

• Ensure every product has a clear and compelling reason to buy that can be easily understood by consumers and communicated by Sales and Marketing.

• Benchmark products against key competitors to ensure meaningful differentiation.

Product & Formula Improvement

• Identify opportunities to improve existing formulations based on consumer needs, competitive benchmarks and market trends.

• Develop clear product briefs for R&D covering desired benefits, ingredients, dosage, sensory experience and product performance.

• Work closely with R&D to evaluate new functional ingredients, branded ingredients and formulation technologies.

• Lead product renovation projects including formula upgrades, taste/texture improvement and ingredient optimization.

• Balance consumer appeal, efficacy, regulatory feasibility, COGS and commercial viability.

Claims, Packaging & Commercial Proposition

• Work with Regulatory Affairs and R&D to identify strong, compliant product claims.

• Review packaging communication and benefit hierarchy to ensure consumers quickly understand what the product is, what it does and why it is different.

• Recommend improvements to pack format, pack size, price architecture and product presentation where appropriate.

• Ensure the total proposition — Product + Benefit + Pack + Price + Message — works together.

Product Renovation & Relaunch

• Own renovation projects from opportunity identification through market implementation:

• Market Opportunity → Consumer Need → Product Proposition → Formula Brief → Claims & USP → Pack/Price → Relaunch

• Prioritize which existing SKUs require improvement or repositioning.

• Build renovation recommendations and business cases.

• Coordinate cross-functional execution with Brand Marketing, R&D, RA, Packaging, Purchasing, Production, Sales and Trade Marketing.

• Track timelines and ensure projects move from insight to execution with speed.

• Review post-launch performance and recommend further optimization.

Portfolio & Business Performance

• Regularly review portfolio performance to identify:

• Products to accelerate

• Products requiring renovation

• Products requiring repositioning

• Portfolio gaps

• Potential SKU rationalization

• Partner with Brand and Commercial teams to identify opportunities to increase penetration, frequency and consumption occasions.

• Develop recommendations that improve both consumer relevance and commercial performance.

Key Deliverables / KPIs:

Success will be measured through a combination of:

• Existing product growth

• Sales uplift following renovation/relaunch

• Number and quality of product renovation projects delivered

• Improvement in consumer acceptance / sensory performance

• Stronger product USP and competitive differentiation

• Gross margin / COGS improvement where relevant

• Speed from opportunity identification to market implementation

• Performance of renovated products versus agreed business case

• Quality of market and competitive insights translated into action

Qualifications:

• Bachelor's degree or higher in Marketing, Business Administration, Food Science, Nutrition, Pharmacy or related fields.

• Minimum 5 years of experience in FMCG, Consumer Health, Functional Food, Beverage, Supplements or related consumer-product industries.

• Strong experience in Product Management, Brand Management, Product Marketing, Innovation or Category Management.

• Proven experience working on product renovation, product improvement, relaunch or portfolio optimization.

• Strong understanding of consumer needs and ability to translate insights into product propositions.

• Commercially minded with a good understanding of pricing, COGS, margin and business performance.

• Comfortable working with R&D and technical teams; scientific background is an advantage but not required.

• Strong analytical and problem-solving skills.

• Able to manage multiple projects in a fast-moving environment.

• Strong cross-functional leadership and stakeholder-management skills.

• Good command of English.

Who We Are Looking For:

We are looking for someone who is consumer-first but commercially minded.

You should naturally ask:

• Why is this product selling — or not selling?

• What has changed in the market?

• What does the consumer actually want?

• Is our selling point strong enough?

• Could the formula, ingredient story, pack, claim or price be better?

• What would make consumers choose us over the competition?

You do not need to formulate the product yourself — R&D is your technical partner.

But you must be able to define what the product should become, why it should change, and why consumers will want to buy it.

At SAND-M, the Product Manager's role is simple:

Make good products stronger. Make existing products grow.

สวัสดิการ:

• เงินกองทุนประกันสังคม

• วันหยุดประจำปี

• วันหยุดพักผ่อน

• วันหยุดลากิจ

• โบนัสประจำปี (ขึ้นอยู่กับผลงานและผลประกอบการของบริษัท)

• ตรวจสุขภาพประจำปี

• งานเลี้ยงปีใหม่

• ชุดยูนิฟอร์มพนักงาน

• การอบรมพนักงานเพื่อพัฒนาความรู้และเสริมศักยภาพ

• ซื้อสินค้าในราคาพิเศษ

• เงินช่วยเหลือ กรณี งานมงคลสมรส,งานบวช,งานศพ,คลอดบุตร

SAND-M Global Co., Ltd.

29/3 Moo 10 Bangmaenang, Bangyai,

Nonthaburi 11140, Thailand

Contact Recruiter : K. Sarocha (Rainy)

Website : https://sandm.co.th/career/

: Online interview (first session)