About the role

We are seeking a talented Brand Marketing Manager (Kao Tra Chat) to join the Marketing & Communications team at Charoen Pokphand Produce Co., Ltd. This is a full-time position based in Bangkok. In this role, you will be responsible for developing and executing comprehensive brand marketing strategies for the Kao Tra Chat product line. You will play a pivotal role in enhancing brand awareness, driving market share growth, and establishing Kao Tra Chat as a leading brand within its category. This position offers the opportunity to make a strategic impact on one of our key product portfolios whilst working within a dynamic and innovative marketing environment.

Key responsibilities

• Develop and execute brand marketing plans and campaigns aligned with business objectives and brand strategy focus on Traditional trade channels

• Coordinate with internal stakeholders and external partners (e.g., media and digital agencies, influencer agencies) to ensure alignment on brand strategies

• Ensure excellence in brand plan execution by managing key milestones, tracking performance, and end-to-end brand journey across all customer touchpoints, ensuring the brand experience is aligned from awareness through engagement, conversion, and loyalty

• Plan and manage integrated online and offline marketing campaigns, from briefing and execution through to performance evaluation

• Ensure all brand communications are consistent with Brand Positioning, Brand Identity, and Key Messages to drive high performance and capability building

• Monitor and analyze KPIs and oversee marketing budget planning and control to ensure cost efficiency and alignment with business priorities

What we're looking for

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

• Relevant experience in Brand Marketing, Marketing Communications, Campaign Marketing, or a related role

• Strong understanding of brand building, consumer behavior, digital marketing, and social media

• Hands-on experience in planning and executing marketing campaigns from concept to completion

• Strong analytical skills with the ability to translate data and consumer insights into actionable marketing strategies

• Energetic, fast learner with high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill

• Able to manage multiple projects and work effectively with cross-functional teams

• Experience in FMCG, or Consumer Brands will be a strong advantage

• Deep understanding of both traditional retail environments and the evolving digital marketing ecosystem

• Work well under pressure and available to work in upcountry occasionally

About us

CP Intertrade Group is a leading No.1 rice brand both locally and internationally . We are committed to delivering excellence in everything we do, from product quality to customer service. Our company operates with a focus on innovation, sustainability, and meeting the evolving needs of Thai consumers and export markets. We pride ourselves on maintaining strong brand heritage whilst embracing modern marketing practices and technologies. Our team is dedicated to creating value for our customers, partners, and employees.

What we offer

We offer a competitive salary package commensurate with experience and qualifications. Additional benefits include health and wellness programmes, professional development and training opportunities, and career advancement prospects within a growing organisation. We foster a collaborative work environment where innovation is encouraged and individual contributions are valued.

If you are a driven marketing professional with a passion for brand building and a track record of driving marketing success, we would like to hear from you. Please submit your CV, a cover letter, and any relevant portfolio examples demonstrating your brand marketing expertise to our recruitment team. Join CP Intertrade Group and help us build stronger, more compelling brands that resonate with consumers.