Responsibilities

• Create and craft a calendar plan and strategy/direction to meet business objectives.

• Develop & implement effective content strategies & plans to achieve brand objectives.

• Develop hooks, script directions, and content formats optimized for each platform.

• Brief and align with the Content Creator, Editor, and Graphic Designer to develop creative assets.

• Manage and analyze the results of content campaigns and create comprehensive reports.

• Carry out content research to keep updated with customer trends, market situations, and competitors.

• Build and maintain content for all products and new targets in all channels.

• Lead end-to-end digital campaigns, from conceptualization to execution, across social media.

• Collaborate with the performance marketing team to integrate content initiatives with paid media strategies and create high-quality, engaging content across digital platforms, including social media, website, and other digital media..

• Analyze campaign performance, key insights and their implications, and provide actionable recommendations based on data to refine content ensuring alignment with audience expectations and market opportunities.

• Optimize content performance through data-driven insights, SEO, and emerging trends in digital storytelling.

• Monitor and evaluate influencer performance metrics, ensuring alignment with campaign objectives.

Qualifications

• A minimum of 3 years of experience in content creation (conversion, creative content is plus), preferably in a professional setting.

• Demonstrated experience in understanding and developing content that aligns with brand identity and corporate image.

• Excellent storytelling skills and deep understanding of product key messages.

• A strong portfolio showcasing a variety of content types and formats, demonstrating creativity and professional excellence.

• Excellent verbal and written communication skills

• Ability to collaborate effectively with cross-functional teams, including marketing, design, and product development.

• Strong ability to manage multiple projects simultaneously and adapt to changing priorities and deadlines.

• Passion for the beauty, health, and wellness industry would be a plus.

• Work with analytical skill along with attention to details.

• Strong strategic thinking, analytical, and project ownership skills.

• Excellent presentation skill.

• Able to learn, adapt, and apply artificial intelligence to work processes to reduce working time and minimize potential errors.