Job Summary

The Senior Brand Content Creator oversees the execution, quality, and performance of TikTok content across multiple beauty brands, including MizuMi, Bomi, and Gentle Colors. This role is responsible for ensuring content consistently meets high creative standards, achieves production targets, and evolves through performance insights and emerging platform trends.

Key Responsibilities

Content Strategy & Management

Lead and oversee content creators assigned to skincare, supplements, and cosmetics brands.

Collaborate closely with the Content Creative Team to review and refine video concepts, storyboards, and scripts.

Assign content briefs and production tasks to appropriate content creators based on brand needs and creator strengths.

Ensure content aligns with brand guidelines and objectives, and TikTok best practices.

Content Quality Control

Maintain high standards of content quality, creativity, storytelling, and brand consistency.

Provide constructive feedback and coaching to content creators to continuously improve content performance.

Monitor content production volume and ensure monthly content output targets are achieved.

Track team performance against established KPIs, including content quantity, engagement, views, conversions, and campaign objectives.

Manage content calendars and publishing schedules to ensure timely delivery.

TikTok Trend & Innovation Leadership

Continuously monitor TikTok trends, platform updates, viral content formats, and competitor activities.

Identify emerging opportunities and proactively recommend innovative content approaches.

Data Analysis & Optimization

Analyze TikTok performance metrics and content effectiveness.

Generate insights from performance data to identify strengths, weaknesses, and growth opportunities.

Develop and implement corrective actions for underperforming content.

Team Leadership & Collaboration

Mentor and support content creators in creative development and execution.

Work cross-functionally with Marketing, Creative, and Digital teams to align content strategies with business goals.

Foster a culture of creativity, accountability, and continuous improvement.

Qualifications

Bachelor's degree in Marketing, Communications, Advertising, or related field.

4–7 years of experience in content creation, social media marketing, or digital content management.

Minimum 2 years of experience leading or supervising content creators or creative teams.

Proven experience managing TikTok content for consumer brands, preferably in skincare, cosmetics, or health supplements.

Deep understanding of TikTok algorithms, content trends, and audience behaviors.

Strong creative thinking and content storytelling abilities.

Excellent project management and organizational skills.

Strong analytical skills with the ability to translate data into actionable insights.

Highly adaptive, proactive, and results-oriented.

Ability to work in a fast-paced environment and manage multiple brands simultaneously.