ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Project Management, Digital Marketing, Leadership Skill, Cloud Computing, Customer Relationship Management (CRM)

ประเภทงาน:

งานประจำ

• Own and drive sales performance across all B2C e-commerce channels, including Brand Online Stores (Brand.com), Shopee, Lazada, TikTok Shop, and emerging digital commerce platforms.
• Develop annual business plans, growth strategies, and channel roadmaps to achieve revenue and profitability objectives.
• Identify new business opportunities, consumer trends, and digital commerce innovations to accelerate sustainable growth.
• Monitor key performance indicators and recommend actions to optimize commercial performance.
• Marketplace & B2C/D2C Business Management.
• Lead the overall performance of the company's owned online store and marketplace channels, ensuring a seamless customer experience and strong commercial results.
• Define channel strategies for assortment, pricing, promotions, merchandising, and customer acquisition.
• Continuously improve website performance, conversion rates, and customer journey across all online stores.
• Collaborate with relevant teams to enhance shopping experience, customer satisfaction, and online reputation.
• Commercial Planning & Campaign Management.
• Lead the planning and execution of promotional campaigns.
• Partner with Marketing and Communication teams to develop effective promotional strategies and maximize return on investment.
• Coordinate with Supply Chain and Fulfilment Operations teams to ensure inventory availability and flawless execution.
• Conduct post-campaign reviews and identify opportunities for continuous improvement.
• Customer Growth & CRM.
• Develop customer acquisition, retention, and reactivation strategies across all online channels.
• Support and enhance CRM, loyalty, membership, and customer engagement programs.
• Leverage data and consumer insights to increase repeat purchase rates and customer lifetime value.
• Work closely with digital marketing teams to optimize media effectiveness and customer conversion.
• Data Analytics & Business Insights.
• Monitor and analyze key business metrics including Sales, GMV, Traffic, Conversion Rate, Average Order Value (AOV), ROAS, Customer Acquisition Cost (CAC), and Repeat Purchase Rate.
• Prepare monthly business reviews and performance reports for management.
• Translate data into actionable insights and strategic recommendations.
• Track competitor activities, market trends, and best practices within the e-commerce landscape.
• Partnership & Stakeholder Management.
• Manage relationships with marketplace partners, agencies, enablers, and technology providers.
• Build strong partnerships with platform representatives to unlock growth opportunities and campaign support.
• Collaborate cross-functionally with Marketing, Communication, Supply Chain, Fulfillment, Customer Service, Finance, and IT teams to ensure business success.
• Team Leadership & Development.
• Lead, mentor, and develop team members to achieve business objectives.
• Foster a culture of ownership, collaboration, continuous learning, and high performance.
• Identify opportunities to improve processes, systems, and operational efficiency.
• Drive capability building within the e-commerce team to support future business growth.
• Bachelor's or Master's Degree in Marketing, Business Administration, E-Commerce, Digital Business, or related fields.
• Minimum 3 years of experience in E-Commerce, Marketplace Management, Digital Commerce, Online Retail, or related fields.
• Proven experience managing business performance on Shopee, Lazada, TikTok Shop, Brand.com, or equivalent digital commerce platforms.
• Strong commercial acumen with experience driving revenue growth and business performance.
• Excellent analytical skills with the ability to interpret data and make sound business decisions.
• Strong project management, leadership, and stakeholder management capabilities.
• Excellent communication and presentation skills.
• Comfortable working in digital and cloud-based environments such as Microsoft 365, analytics tools, and marketplace platforms.
• Experience in FMCG, Health & Wellness, Beauty, Consumer Goods, or Retail industries will be an advantage.
• Experience managing e-commerce P&L or channel profitability.
• Experience leading teams and developing talent.
• Experience with CRM, customer loyalty, and retention programs.
• Experience working with marketplace enablers or performance marketing agencies.
• What Success Looks Like in This Role.
• Grow sales and profitability across all e-commerce channels.
• Strengthen the market position of FITNÈ and HOTTA across leading marketplaces.
• Improve customer retention, repeat purchase, and lifetime value.
• Build scalable e-commerce capabilities to support marketing direction and long-term business growth.
• Why You'll Love Working With Us: High Impact Role.
• Take ownership of a fast-growing and strategically important business channel.
• Shape Leading Brands.
• Help grow FITNÈ and HOTTA, two well-established brands trusted by consumers for decades.
• Entrepreneurial Culture.
• Work in an environment that encourages initiative, innovation, and new ideas.
• Growth Opportunities.
• Develop your leadership capabilities and grow your career with a business that continues to invest in digital transformation.
• Ready to build the future with us?.
• We're looking for ambitious and driven individuals who are passionate about Health & Wellness, digital commerce, and business growth. If you're ready to take ownership, lead meaningful initiatives, and make a real impact, we'd love to hear from you. Join us and help shape the next chapter of FITNÈ and HOTTA's digital success story.