āļāļāļēāļāļēāļĢāđāļāļĒāļāļēāļāļīāļāļĒāđ
āļāļĢāļ°āļāļēāļĻāļāļēāļāļāļĩāđāļŦāļĄāļāļāļēāļĒāļļāđāļĨāđāļ§
Manager Privilege Management
āļāļĩāđāļāļāļēāļāļēāļĢāđāļāļĒāļāļēāļāļīāļāļĒāđJob Description
- Analyze and translate market research data, customer feedback, and technology trends to the new strategic privilege model or ideas of Financial/Advisory privileges or any privileges that meet wealth customer's lifestyle
- Provide customer analysis on customer privilege usage, behavior, post-campaign evaluation, competitor analysis, that serve for SCB Wealth Customers (Private Banking, First and Prime)
- Develop and implement privilege marketing programs from concept to completion, using data to drive success and continuous improvement
- Assess, forecast, measure, and share insights with Management team and follow up action plans to execute all activities
- Control, track, review and plan the annual financial of privilege budge for privilege redemption, partnership marketing, trips, New Year Gift, Birthday gift and etc.
- Lead wealth customers engagement and journey mapping by analyzing all customers touch points to maximize commercial opportunities
- Negotiate business or partnership, make commercial deals to ensure that the conditions of agreements will be win-win model and best fit for all partners in accordance with bank's contract guidelines and policies
- Implement the privileges program to customers by working with IT, Operation team, RM, Customer Service, Credit card team as well as Marketing to ensure that all communication channel have been done smoothly
- Supervise Marketing Communication Team and Customer Experience Team for all artwork design including co-ordinate closely with Legal & Compliance for define T&C of all privileges and promotional campaign
- Solve daily operation issues of Wealth customer enquiries and complaints
Qualifications
- Bachelor's degree or higher in Business Administration, Finance & Banking, Marketing, Technology or related fields
- Minimum of 8 years of experience in Privilege Analysis, Strategic Planning and Strategic Management
- Experiences and understanding of Wealth people lifestyle to handle partnership marketing, trips, manage the implementation the events with the completion of campaign tracking
- Excellent communication skill and ability to lead in modernize way of working with customer centric mindset
- Strong in digital & technology knowledge and critical thinking with creativity
- Credit card working experience or CRM experience is a plus
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āļāļĢāļ°āđāļ āļāļāļēāļ
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