Key Responsibilities

• Conduct market research and customer insight analysis to support business opportunities and strategic initiatives
• Consolidate and synthesize insights from Retail, SME/Corporate, Customer Experience (CX), CRM, behavioral, and external market data
• Translate customer and market insights into actionable business recommendations for product development, marketing, and customer experience improvement
• Develop dashboards, insight repositories, and monthly/quarterly management reports
• Present complex findings in a clear, concise, and business-oriented manner
• Utilize AI-assisted tools to support insight generation, data visualization, and reporting automation
• Monitor market trends, competitor movements, and industry intelligence from sources such as Gartner, Statista, and other external platforms
• Support cross-functional teams by providing strategic customer and market insights

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Analytics, or related fields
• 5–7 years of experience in Market Research, Customer Insight, Analytics, or related fields, preferably within banking or financial services
• Strong analytical, strategic thinking, and problem-solving skills
• Experience in qualitative and quantitative research methodologies
• Ability to analyze large datasets and convert findings into meaningful business insights
• Proficient in Excel, PowerPoint, and data visualization/reporting tools
• Good command of written and spoken English
• Experience with AI tools, dashboard development, predictive analytics, or automation is an advantage
• Strong communication and stakeholder management skills
• Detail-oriented, proactive, and able to manage multiple tasks effectively

Preferred Skills

• Customer segmentation and behavioral analysis
• Dashboard and insight visualization
• AI-assisted reporting and analytics
• Predictive modeling (e.g., churn, cross-sell analysis)
• Data integration from survey, CRM, and external sources

Working Conditions

• Able to work on weekends or public holidays when required
• Able to travel upcountry occasionally

Applicants can read the Personal Data Protection Announcement of the Bank's Human Resources Function by typing the link from the image that stated below.:

(https://krungsri.com/b/privacynoticeen)

Remark: The bank needs to and will have a process for verifying personal information related to the criminal history of applicants before they are considered for employment with the bank.

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